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The focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources

Marketing

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The focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. You use your skill in marketing analysis to analyze a health care organization from a market-based perspective.       

Preparing for the Assignment:

Select 1 of the following in your community or surrounding area: (Los Angeles, CA)

• Walk-in clinic, such as an urgent care facility
• Retail clinic in your local grocery store or retail pharmacy
• No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

• Demographics of the consumers who use the facility selected
• The location of the facility selected
• The marketing used to bring in consumers to the facility selected

Assignment Directions:

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:

• Describe the location and facility selected.
• Analyze the cultural and generational demographics of the consumers who use the selected facility.
• Analyze the marketing approach used for the facility.
• Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
• Consider whether marketing techniques can be the same when marketing to different demographics.

Format your references according to APA guidelines.