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Plant Away is an Oregon-based retailer and distributor of trees and shrubs

Marketing

Plant Away is an Oregon-based retailer and distributor of trees and shrubs. They have hundreds of smaller nurseries based around the country that grow the plant stock. The majority of their business is conducted online: Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery. What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

 

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Problems in supply chain management may occur due to unforeseen changes. In the given case, in a plant nursery changes in weather conditions, plant diseases, crop output may affect the supply of the plants. Other uncertainties, such as government regulations and providing suitable temperature to the plants while they are transported, can also affect the supply.

One way to rectify this mistake is to check the weather forecast of the growing season to make sure that suitable weather conditions are present when the plants are being planted.