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Homework answers / question archive / 1) A creative brief of a smart watch product inculde • What is the product or service? • Who/What is the competition? • Who are we talking to? • What consumer needs or problems do we address? • What does the consumer currently think about us? • What one thing do we want them to believe? • What can we tell them that will make them believe us? • What is the tonality of the advertising? 2
1) A creative brief of a smart watch product inculde
• What is the product or service?
• Who/What is the competition?
• Who are we talking to?
• What consumer needs or problems do we address?
• What does the consumer currently think about us?
• What one thing do we want them to believe?
• What can we tell them that will make them believe us?
• What is the tonality of the advertising?
2. 3 SWOT Analysis (One on your smart watch/product and Two for each competitor)
3. Social Media Plan
• Explain what platforms you will use for your promotion (Facebook, Instagram, Pinterest,
Yelp, Twitter, etc.)
• Explain what type of posting you will do...daily posts, weekly posts, sponsored ads, etc.
• Please provide an example of the type of promotional material you will use.
• Over a 3 month period, with significant holidays included, how will your social media
campaign be scheduled out?
• What is the portion of the budget allocated for this part of your plan?
4. Direct Marketing Plan
• Explain what type of direct marketing you will use for your promotion (mailers, telemarketing,
email, infomercials, etc.)
• Detail when marketing efforts will be deployed with a calendar of events...when designs will
be completed, when mailings will go out, when calls will be deployed, when infomercials will
air, etc.
• Please provide an example of the type of promotional material you will use.
• Over a 3 month period, with significant holidays included, how will your direct marketing
campaign be scheduled out?
• What is the portion of the budget allocated for this part of your plan?
5. Advertising Plan
• Explain what type of advertising you will do to support your plan (billboards, magazines, web
page ads, radio and TV, etc)
• Please provide an example of the type of promotional material you will use.
• Over a 3 month period, with significant holidays included, how will your direct marketing
campaign be scheduled out?
• What is the portion of the budget allocated for this part of your plan?