Advertising first started when ancient Egyptians would etch ads into rock or papyrus to inform others of something they want to be known. From there it has only increased into the development of newspapers, displaying signs, tv ads after the first channels came out, and now to where it can be seen almost everywhere. In human nature, it is extremely common to purchase things based on exposure to the products. There is a significant number of people that only buy "name brand" products because it's a product they've seen extensively in many applications and therefore trust. With those companies comes a strong correlation to advertising. These companies have gotten their name out through many different means in an attempt to personally connect to their consumer. The most important strategies that go into effective advertising includes location, timing, and focus. For example, placing a television ad for an alcohol product on a children's channel is not an effective way to advertise to the target audience. An effective example would consist of advertising a country concert event coming into town on the local country radio stations. Another effective means is WOM marketing, or word-of-mouth. This strategy consists of consumers talking to other consumers about their product or experience, providing reviews, or even showing support or displeasure for the given company in public places. This is one of the most influential means of advertising because consumers have a high tendency to speak their opinion or give reviews especially when their product or service was either really bad or really good. It is also potentially effective because the consumer had hands on experience with the product, so their opinion is theoretically unbiased because it is not coming from the company itself. Overall, advertising is extremely powerful, especially when the company can specifically target their desired consumer in a way that makes them want to buy the product.