What is conversational marketing?

Marketing Dec 20, 2020

Expert Solution

Conversational marketing refers to the marketing strategy where the business actually engages the client in promoting and asking for feedback with regard to their products. This type of strategy helps create and develop customer loyalty. This is because the company does not only promote their products and services, they also try to learn and understand what their target market actually needs and wants. This is done mostly through one on one conversations.

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