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Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE? a

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Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE?

a. They should be viewed as valid indicators of the authenticity of the product or service.

b. They all create a courtesy bias within the customer.

c. They are all potentially deceptive because individual cases tell us nothing about what istrue in general.

d. They are all invalid due to the Barnum effect.