Attitude: It is the way a person perceives the idea of life. Attitude is one of the important factors that determine consumer choices. It is one of the psychological factors that determine consumer behavior.

Self-concept: It is what a person thinks about himself/ herself. Self-concept is about a person's own thoughts or ideas.

Lifestyle: Lifestyle refers to the way a person lives his /her life. What kind of clothes, what kind of food is consumed etc.

Consumer behavior is highly influenced by Attitude, Self- concept, and lifestyle. These factors determine what kind of commodities will be purchased by the consumer and at what rate. These factors help businesses to identify their relevant market and target audience.