The correct answer is A) consolidate the competition .

Reason: The new-market creation refers to finding a new or fresh market space by introducing new products or making changes in the existing products. The consolidation means combining many things into a single item to become more effective and compete in the new market with new skills and capabilities.

The strategic groups are formed in the new market space in which a group of business firms in an industry adopts similar strategies gets consolidated and compete effectively with other firms. The consolidation capabilities are focused on new-market creation.