You are the Vice President of Marketing for a business to business product company

Marketing Aug 03, 2020

You are the Vice President of Marketing for a business to business

product company. Over the past week you have received calls from 5 of the 8 regional sales directors indicating they have lost business to competitors undercutting pricing.

What is your immediate response?
What actions would you take over the next couple of weeks?
What long-term actions would you recommend?

Respond to the questions listed above based on the lesson's information about pricing.