The answer is D. Marketers attempt to improve customer centricity via touch points.

A customer life cycle is the process through which a customer goes through when creating a relationship with a company. Customer centricity is a marketing approach that gives customers a positive experience during and after sale to increase profit and earn their loyalty. Consumers' loyalty gives products a competitive advantage over other similar products in the market. A marketer can improve customer-centricity by listening to them and looking into their specifications and feed backs.