If I were the CEO of Exxon mobile, I would use marginal analysis in the attempt to maximize potential profits. The marginal analysis would help me to ensure that additional costs brought up by activity has a positive result or has an additional benefit. I would make a spending decision for the business, which would ensure that any cost incurred when providing energy products plows back good profit to the company.

I would determine the marginal cost by a division of the difference in total costs by the difference in the total output of two variables. On the other hand, I can determine the marginal benefit by dividing the change in the amount of goods by the change of the total profit. I would factor the opportunity cost of my decision if the consumers were willing to purchase more for every additional product or service.

The trade-offs I am likely to face in my decision making are in choosing between spending more money in expanding the business over research and development. This is a precarious investment, and set goals may fail hence losing lots of money. Nonetheless, expansion implies an increased market share for the firm, and this is good since most of the products are profitable, thus no need for new ones in the short-term.