Homework answers / question archive / Case Study MGMT2006 – Management Information Systems I Semester 1: 2020-2021 Case Study DUE MONDAY 07 December at MIDDAY - 40%   CASE BACKGROUND MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to increase their popularity on various social networks

Case Study MGMT2006 – Management Information Systems I Semester 1: 2020-2021 Case Study DUE MONDAY 07 December at MIDDAY - 40%   CASE BACKGROUND MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to increase their popularity on various social networks

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Case Study

MGMT2006 – Management Information Systems I

Semester 1: 2020-2021

Case Study

DUE MONDAY 07 December at MIDDAY - 40%

 

CASE BACKGROUND

MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to increase their popularity on various social networks.  After all, likes and views can be a ticket to fame for upcoming artists.  That is, likes follow friends; retweets are the social currency of the 21^st century. MSS also negotiates to have their clients wear, advertise or use a product or a brand, or even interact with a celebrity to increase their online visibility.

MGMT Software Solutions collects as much data as possible from its client’s fans.  This data is generated when a fan retweets, clicks “Like,” or creates a comment thus creating a demographic profile of that fan.  For example, MSS has clients Collins, Acadia, Julia and Tyler.

When Collins’ friends ‘like’ his profile picture, Facebook tracks who his most popular friends and family are.  Why? Those persons in turn ‘like’ products, services and celebrities – information that would be valuable to those advertisers.

When Acadia ‘likes’ dozens of brands on Facebook, those brands can learn more about potential customers – all of her friends.

When Julia and her friends retweet news about The Hunger Games, or the Wedding Ringer, the movie studio is able to track those responses in real time.

When Tyler searches YouTube, Google (that owns YouTube) can track his every move and push content that may appeal to him, including other videos of young and upcoming artists to start their popularity.

This is where the currency of ‘likes’ and retweets and searches turns into actual currency.  The selfies each client takes so that others will like them on Instagram helped that company sell for a billion dollars.  Sending a tweet helped raise the value of Twitter to around $30 billion while Facebook is valued at approximately $140 billion.

With the increasing competition, MSS embarked on a massive marketing campaign, contracting a marketing team renowned for successful strategic marketing campaigns to increase its popularity through increasing its clientele.  Colleges, universities, hotels, high-end restaurants, sea and airports were targeted.  Brief interviews were held with celebrities making note of their likes, clothing, and interests – personal and otherwise.  Among the reports reaching MSS, were suggestions from two outstanding celebrities to have offices in Europe and sections of Asia where celebrities frequented and revenue was sure to increase exponentially.  Office space was also offered free of cost.  Countries in Europe included Italy, Germany, France, Finland and Spain while in Asia, countries like Japan, Korea, China and were stated.  MSS is now faced with some decisions to be made and must seriously contemplate all aspects of their decision as they focus on building an international strategy.

You are required to review the above case and produce a Case Study (WORD) Report that responds to the following questions on the case.

1. Laudon (2006, p 598) has suggested that the international information systems architecture (IISA) must be applied when building an international strategy.  Discuss the international information systems architecture and show how MSS would incorporate its dimensions when building the international strategy for MSS.  How would MSS be affected by cultural particularism.   

 

2. Explain how executive management should effectively analyse MSS for this change and explain any privacy issues MSS is liable to encounter in the social media business at home or abroad.

 

 

3. With the various forms of money being available, argue for the form of payment MSS should accept whether e-money, m-money or digital cash. 

 

Your Case Study (WORD) Report must incorporate:

• Details from the scenario to support your analysis.
• Theory from your readings.  Three or more scholarly references required from books, UWIlinc, etc
• Online research.  Three (3) or more references required that are relevant to the industry and the questions asked.
• The APA style of referencing must be used.

             

CASE STUDY (WORD) REPORT FOR SUBMISSION

You are expected to submit:

1. Your case study (WORD) report to the assessment dropbox on or before Monday, 07 December 2020, at Midday.
2. Acknowledge the accountability statement that this is your work.

To satisfactorily complete this assignment, you should prepare a written report based on the case requirements.  Create the report in Microsoft Word, saved as MGMT2006_Case_Study_StudentID.  For example, MGMT2006_Case_Study_123456789.  All pages should be numbered.  It must include:

• A cover page comprising the UWI Open Campus title, a title for your case study (word) report, course code and course name, the name of the Course Coordinator, the name of your eTutor, the semester and due date, Student ID, Student name.

 

• A list of references used in the report must be attached, using the APA style of referencing.

C. Gibson

September 2020

Rubric for Case Study Report

Criteria	Excellent (5)	Good (4)	Satisfactory (3)	Poor (2)	Unacceptable (0-1)	Mark
Question One Discuss the five dimensions of IISA and show how they would be incorporated into MSS’s international strategy   [15]	Discusses five dimensions of IISA	Discusses four dimensions of IISA	Discusses three dimensions of IISA	Discusses two dimensions of IISA or lists the dimensions	Discusses one dimension/lists the dimensions /no  discussion of dimentions of IISA	/15
	Shows how MSS incorporates the five dimensions	Shows how MSS incorporates four dimensions	Shows how MSS incorporates three dimensions	Shows how MSS incorporates two dimensions	Shows how MSS incorporates one/none (dimension)
	Discusses the effect of cultural particularism (CP) on MSS in great detail	Discusses the effect of CP in some detail	Discusses the effect of CP in little detail	No discussion, only lists the effect of CP on MSS	No discussion only states some characteristics of CP
Criteria	Excellent (5)	Good (4)	Satisfactory (3)	Poor (2)	Unacceptable (0-1)	Mark
Question two: Analysing for change       [10]	Explains two approaches of  analysing for change stating how they are made up and the effect on MSS	Three areas satisfied	Two areas satisfied	One area satisfied	Inadequate response	/10
	Four privacy issues stated and explained	Four areas satisfied	Three areas satisfied	Two areas satisfied	Inadequate response
Question three: Three types of money being discussed but one type must must be recommended   [10]	Three types of money adequately explained;  one type of money recommended with reason;	Four areas satisfied	Three areas satisfied	Two/one area satisfied	Inadequate response	/10
	convincing argument	- -	Not very convincing argument	- -	No argument
Presentation of document including cover page, reference list and in-line citations and spell check and grammar   [5]	---	---	---	Required	Required	/5
				Three or more references using APA format for inline documentation and Works cited	Any one element missing
	---	---	---	Demonstrates correct grammar usage and mechanics	Any one element missing
	---	---	---	---	Cover page has all required information
TOTAL MARK OUT OF 40