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Instructions for Assignment 6: Group Project Part II   You have been assigned to a group: one of the SBUs for the company we are studying - Disney

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Instructions for Assignment 6: Group Project Part II

You have been assigned to a group: one of the SBUs for the company we are studying - Disney.

Readings for the marketing plan include the firm's annual report, The Walt Disney Company's Investor Site, The Walt Disney Company's balance sheet and these cases:

1. Disney Theme Parks: Mickey Goes to China?  By James R. Freeland. 
2. Disney: Losing Magic in the Middle Kingdom by Ali Farhoomand; Penelope Chan. 
3. Disneyland Resort Paris: Mickey Goes to Europe by Martha Martha Maznevski; Karsten Jonsen.
4. Walt Disney Co.: The Entertainment King. Michael G. Rukstad; David J. Collis; Tyrrell Levine.

Internet research will be required for the macro factors of the analysis.

What should be included in Assignment 6:

In this module, you are to develop the marketing programs that will support the strategy in the environmental scan from part one. 

Your group work should include the following:

1. Segmentation from 3 and target market
2. Tangible product/service features, benefits, and augmented product. 
3. Clearly identify how the proposed  product marketing strategy fits with the buying behavior of your target market.
4. Distribution channels and inventory plans (include channel structure and types of middlemen). 
5. Clearly identify how the proposed channel strategy fits with the buying behavior of your target market.
6. Promotion decisions about advertising,
7. clearly show how advertising is consistent with target market buying behavior
8. sales promotion. 
9. Clearly identify how the proposed sales promotion strategy fits with the buying behavior of your target market.
10. Personal selling
11. clearly show how the proposed personal selling fits with the buying behavior of your target market
12. and publicity. 
13. Clearly identify how the proposed  PR strategy fits with the buying behavior of your target market.
14. Pricing strategy and policies. 
15. Clearly identify how the proposed marketing strategy fits with the buying behavior of your target market.

need points 1 to 6 done