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Homework answers / question archive / Case Study Part 2 - Business Opportunity Assignment Create a written report for Sales Manager (your boss)
Case Study Part 2 - Business Opportunity Assignment Create a written report for Sales Manager (your boss). Use the information from The Case study file from last week, together with the responses to the questions you have received. Your report should be under three headings as follows: Opportunity: - Identify and describe the customer - What is the business opportunity Customer Needs: - Identify in detail the specific needs of the customer Recommended Solution: - What solution is most logical to present to the customer and why - Identify specific features and benefits
ROLE PLAY - APPROACH AND NEEDS Photocopier Overview You are a salesperson employed at Precision Photocopiers, a factory and warehouse operation specializing in digital photocopiers and fax machines. Precision manufactures and services 2 types of photocopiers. Digital copiers offer the economy of a high speed copier with the quality of digital laser technology. With a host of innovative features and accessories, digital copiers provide high quality copies and can even be tied into your network with optional networking kits Precision prides itself in offering the most cost effective and sold performance low-end model of photocopier Jewy 1-200 as well as the premium (stato of the S Case Study Part 2 - Business Opportunity Assignment Create a written report for Sales Manager (your boss). Use the information from The Case study file from last week, together with the responses to the questions you have received. Your report should be under three headings as follows: Opportunity: Identify and describe the customer What is the business opportunity Customer Needs
Bill Kidd Case study 1 response Acme Printing Shop My business is providing printing services for local businesses and students from a nearby college. I have three photocopying machines, I don't know their make. They are over 5 years old and just print in black and white. The warranty has expired on them and they break down a lot. They print about 50 copies per minute, seems slow to me. I print thousands of copies per day. I have not worked out the price per day. They are big and bulky. They are not flexible. My customers often ask me for more higher quality printing. I'm unsure how environmentally friendly they are. I Know very little about newer photocopiers. I might be interested in seeing a demo of your product. Business is growing and I continue to expand. Sat, Nov 14, 10:04 PM
OPPOTUNITY
A customer is a person or company that receives, consumes or buys a product or service and can choose between different goods and suppliers. ... We often refer to customers who have a relationship with the supplier as clients. Also, people who hire the services of a professional are clients, not customers.
Here the customer is Acme Printing Shop.who is need of good quality and speedy photo copier to run his business easily and efficeintly.
Business aportunity is a packaged business investment that allows the buyer to begin a business , so business oppotunity is demand for photo copies. Heres, the acme printing shop has alot of opportunities , because the shop is running near to a college, where the students are in need alot of photo copies .
CUSTOMER NEEDS
Here csutomer need good clarity and high speed photocopies.
Since students are the main customers , they require good quality photo copies ,because they want their copies to submit assignments and project work and also for notebook purpose for their study.And business people need this to make their business deed easier and perform in good manner. And the customer gets bulky orders to take copy.
Recommendations
Recommending to Purchase.Digital Copier offer economy of high speed copier with the quality of digital laser technology with a host of innovative features and accessories. Which will help the customer to support in exapnsion of his business.
