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If a marketing department wants to analyze data that specifically relates to customers' buying behavior, they should use the following

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If a marketing department wants to analyze data that specifically relates to customers' buying behavior, they should use the following... ?

1. Data warehouse and then data mining
2. Data mart and then data mining
3. Data hut and then data mining

Which of the following are NOT primary sources of low quality information?

1. Excel and Access
2. Customers and operators
3. Different entry formats

Which of the following attributes are appropriate candidates for a primary key?

1. E-mail address, SSN, student ID
2. Phone number, last name, company name
3. Product ID, product price, product name

Which of the following is NOT an example of transactional information?

1. A shipping invoice
2. A pay stub
3. An revenue growth report

Which of the following is NOT an explanation of a primary key?

1. A field that uniquely identifies a given entity in a table
2. A group of fields that uniquely identifies a given entity in a table
3. A primary key of one table that appears as an attribute in another table

Which of the following is NOT true?

1. Data warehouse contains only information from internal operational databases
2. Data warehouse contains information from operational databases
3. Data warehouse contains information from both internal and external databases

In order to link two tables together (create relationships between two tables), we need to have...

1. Primary key
2. Foreign key
3. Hell to the key

Which of the following does NOT make sense?

1. Information is NOT everywhere in an organization
2. Employees today are necessary to have skills to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions
3. Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing
4. Business decisions are only as good as the quality of the information used to make the decisions

What is the relationship between TPS, DSS, and EIS?

1. DSS provides data for TPS and EIS for further analysis
2. EIS provides data for DSS and TPS for further analysis
3. TPS provides data for DSS and EIS for further analysis

Still remember ... What is the Transaction Processing System (TPS)?

1. The system that collects daily operational data and support decision making at an operational level
2. The system that analyzes data and creates reports to support decision of middle management
3. The system that analyzes key success areas of business and support decision of top management