Answer:

Question 1

The demographic profile of Extreme Exposure's members is that they are mostly young adults who are interested in extreme sports. The rock climbing profile of Extreme Exposure's members is that they typically engage in top-roping, lead climbing, and bouldering. They engage in these activities often, and they are interested in learning more about rock climbing.

Question 2

Extreme Exposure's members rate the climbing facilities highly. They appreciate the fact that there are a wide variety of routes to choose from, and that the routes are well-maintained. They also find the staff to be friendly and helpful. However, some members have expressed concerns about the safety of the climbing equipment. Overall, Extreme Exposure's members are satisfied with the climbing facilities and would recommend them to others.

Question 3

The majority of Extreme Exposure's members believe that the membership fee is fair. They appreciate the fact that the fee includes access to a wide variety of climbing facilities and classes. Additionally, the fee is reasonable when compared to other rock climbing centers. Some members have expressed concerns that the fee is too high, but this is not a widespread opinion.

Step-by-step explanation

Question 1

Demographics

• The demographic profile of Extreme Exposure's members is that they are mostly young adults who are interested in extreme sports. The fact that the majority of members are between the ages of 18 and 34 demonstrates this. This age group is typically associated with a desire for adventure and a willingness to take risks. They are also more likely to be physically fit than older age groups. This is important because rock climbing is a physically demanding activity.
• The fact that most of Extreme Exposure's members are interested in extreme sports is also reflected in the types of climbing that they typically engage in. Top-roping, lead climbing, and bouldering are all considered to be more extreme forms of climbing. This is likely because these activities are more challenging and require a higher level of skill than traditional rope climbing.

Rock Climbing Profile

• The rock climbing profile of Extreme Exposure's members is that they typically engage in top-roping, lead climbing, and bouldering. They engage in these activities often, and they are interested in learning more about rock climbing.
• Top-roping, lead climbing, and bouldering are all more challenging and physically demanding than traditional rope climbing. This is likely because Extreme Exposure's members are interested in extreme sports and are looking for a more adrenaline-pumping experience. These activities also require a higher level of skill, which Extreme Exposure's members are likely interested in acquiring.
• The fact that Extreme Exposure's members engage in these activities often is evidence of their commitment to rock climbing. They are likely to be experienced climbers who are always looking for new challenges. This is reflected in their interest in learning more about rock climbing. They are constantly seeking to improve their skills and become more knowledgeable about the sport.

Question 2

• Extreme Exposure's members are generally satisfied with the climbing facilities. They appreciate the fact that there are a wide variety of routes to choose from, and that the routes are well-maintained. They find the staff to be friendly and helpful. However, some members have expressed concerns about the safety of the climbing equipment.
• The fact that there are a wide variety of routes to choose from is one of the most positive aspects of Extreme Exposure's climbing facilities. Members can find routes that suit their skill level and interests. This is important because it allows members to progress at their own pace and prevents them from becoming bored.
• The routes at Extreme Exposure are also well-maintained. This is important because it ensures that members can focus on their climbing and not worry about the condition of the routes. The staff at Extreme Exposure is also friendly and helpful. This is important because it creates a welcoming environment for members.
• Some members have expressed concerns about the safety of the climbing equipment. This is a valid concern, as climbing is a dangerous sport. However, Extreme Exposure takes safety seriously and has a number of safety measures in place, such as helmets and safety harnesses.

Question 3

• The fact that the membership fee includes access to a wide variety of climbing facilities and classes is one of the main reasons that members believe the fee is fair. The classes are a great way for members to learn new skills and improve their climbing. The variety of climbing facilities is also a plus, as it allows members to try different types of climbing and find the ones that they enjoy the most.
• The membership fee is also reasonable when compared to other rock climbing centers. This is important because it shows that Extreme Exposure is not overcharging for its services. Some members have expressed concerns that the fee is too high, but this is not a widespread opinion. The majority of members believe that the fee is fair, given the quality of the climbing facilities and classes.
• It is important for Kyle to find out what members think of the cost of the Extreme Exposure membership fee. The majority of members believe that the fee is fair. They appreciate the fact that the fee includes access to a wide variety of climbing facilities and classes. Additionally, the fee is reasonable when compared to other rock climbing centers. Some members have expressed concerns that the fee is too high, but this is not a widespread opinion.
• It is crucial that Kyle understands why members believe the fee is fair. If the majority of members feel that the fee is reasonable because of the access to a wide variety of climbing facilities and classes, then Kyle knows that he can continue to charge a similar fee. However, if members feel that the fee is reasonable because it is lower than other rock climbing centers, then Kyle will need to be conscious of this when The Krag opens and starts charging a lower membership fee. Additionally, if members have concerns that the fee is too high, Kyle should try to address these concerns. He could potentially offer discounts or promotions to members who renew their membership or refer new members.