Which intermediary do you think is most important today and why? What changes are happening to companies in that area?

The direct marketing intermediaries are the most important intermediaries nowadays as it helps in catering the needs of the consumers directly. It directly connects the consumer with the manufacturer through an agent, catalog sale, online marketing, mail, and telemarketing and enables the consumer to fulfill their need. Online shopping provides the commodities and services at a lower cost than the retailers.

Due to the increase in the use of the internet and online shopping, the companies are also practicing telemarketing and online stores to meet the needs of the customers. Most of the corporations maintain their own channel of distribution or collaborated with the company deals in the logistics to deliver their commodities and services.