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Customer Privacy Checkers Pizza was one of the first to offer home the family that ate the most Checkers pizza

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Customer Privacy Checkers Pizza was one of the first to offer home the family that ate the most Checkers pizza. Through the track- delivery service, with overwhelming successing system, the company identified the biggest customer, who However, the major pizza chains soon followed had ordered a pizza every weekday for the past three months suit, taking away Checkers's competitive edge. (63 pizzas). The company put together a program to surprise Jon Barnard, Checkers's founder and co-owner, the family with an award, free-food certificates, and a news needed a new gimmick to beat the competition. He decided to story announcing the award. As Barnard began to plan for the develop a computerized information database that would make event, however, he began to think that maybe the family might Checkers the most efficient competitor and provide insight into not want all the attention and publicity. consumer buying behavior at the same time. Under the system, telephone customers were asked their phone number, if they had Discussion Questions ordered from Checkers before, their address and previous order 1. What are some of the ethical issues in giving customers an information came up on the computer screen. award for consumption behavior without notifying them first? After successfully testing the new system, Barnard put the computerized order network in place in all Checkers outlets. 2. Do you see this as a potential violation of privacy? Explain. After three months of success, he decided to give an award to 3. How would you handle the situation if you were Barnard?