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 A fish farmer in central Malaysia is looking at marketing channels for his fishes

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 A fish farmer in central Malaysia is looking at marketing channels for his fishes. There are three general marketing channels available to the fish farmer: a) Sell to wholesaler b) Sell to retailer c) Sell directly to consumers i. Discuss the advantages and disadvantages of each marketing channel for the fish farmer. ii. State and justify which marketing channel would be most profitable for the fish farmer.