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write an article on Sales Strategies and Corporate Objectives, Recruitment and Selection, and Remuneration

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write an article on Sales Strategies and Corporate Objectives, Recruitment and Selection, and Remuneration. It needs to be at least 2250 words. When there are changes necessitated in the corporate objective on the account such factors, the sales strategies are suitably revised to fit in the overall corporate objectives. For example change in production, a strategy may be warranted by reason of shortage of raw materials for a particular product. On account of controls on imports imposed by the government, demand for an import substitute manufactured by the company may rise. In such cases, the decrease or increase in production is reflected in the revision in the sales strategies.

The ideal condition of putting the right person on the right job is always a challenge to the Human Resources Department. The HRD should finalize the description of the job, and decide upon the qualification, experience, aptitude that would be required on the part of the employee to be recruited to fill up the vacancy. Employees in marketing and sales should possess persuasive abilities, negotiating skills, a flair for language and pleasing personality, which will assist the basic qualities enumerated above in his sales job.

More and more employees are appointed on a temporary basis before making their jobs permanent based on their performance. Many times, the salary itself is paid based on performance. that is, salary is linked to output. However, a proper mix should be achieved after carefully taking into consideration various factors such as the employment market, nature of the job in relation to the level of skills required, previous experience in the industry, the background of the employee such as local or foreign, etc.

Grading of the employees offer scope for promotion to the employees recruited, and the employees are willing to prove themselves to go to the next level considering the benefits and status attached to it. If the labor turnover is at the acceptable level, it is also good for any organization, since new blood is infused into the business.