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One challenge companies face is having their product appeal to everyone,since certain groups or individuals have their own preferences

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One challenge companies face is having their product appeal to everyone,since certain groups or individuals have their own preferences. Marketing to these groups and individuals can create conflicting feelings about a product or business.
-Select a subculture that you are part of and describe how companies specifically market to you. Compare this marketing to how the same business markets to another group or subculture.
-Next, explain, from the business's side, how a company would plan to buy material and create product stock to supply to a specific subculture, not knowing how many units will be demanded. Hint: Use the business buying decision process model to help with your decision.