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What are some key differences between BCG and IE portfolio matrices? Please consider an industry in which you have worked, are working, or would like to work when addressing the questions

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1. What are some key differences between BCG and IE portfolio matrices? Please consider an industry in which you have worked, are working, or would like to work when addressing the questions.

2. What is the “marketing mix” and why is it so important in strategy formulation and implementation?