Homework answers / question archive / Marketing Final   Perceptions about a brand as reflected by brand associations that consumers hold in there memories Represents the total value that accrues to a product as a result of the companies cumulative investments in the marketing of the brand one that has achieved success in a single national market are offered in several markets in a particular region Meets the wants and needs of a Global market has the same name and in some instances a similar image and positioning throughout the world

Marketing Final   Perceptions about a brand as reflected by brand associations that consumers hold in there memories Represents the total value that accrues to a product as a result of the companies cumulative investments in the marketing of the brand one that has achieved success in a single national market are offered in several markets in a particular region Meets the wants and needs of a Global market has the same name and in some instances a similar image and positioning throughout the world

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Marketing Final
 

1. Perceptions about a brand as reflected by brand associations that consumers hold in there memories
2. Represents the total value that accrues to a product as a result of the companies cumulative investments in the marketing of the brand
3. one that has achieved success in a single national market
4. are offered in several markets in a particular region
5. Meets the wants and needs of a Global market
6. has the same name and in some instances a similar image and positioning throughout the world.
7. a strategy in which a corporate name is combined with a product brand name; also called combination or umbrella branding
8. The practice of using the established brand names of two different companies on the same product
9. requires an overall global brand strategy that coordinates the brand strategies used in the individual countries, and a commitment to allocate sufficient resources to brand building
10. Provides a useful framework for understanding how and why local products and brands can be extended beyond home-country borders; physiological, safety, social, external/internal esteem, self-actualization (lowest to highest).