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Question: Which of the following best describes Murray's advertising strategy? It relies on its cheesemongers providing good customer service and thus creating positive word-of-mouth communication to promote and secure its reputation

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Question: Which of the following best describes Murray's advertising strategy?

It relies on its cheesemongers providing good customer service and thus creating positive word-of-mouth communication to promote and secure its reputation.

It relies on broadcast media i.e., television and radio commercials that create public awareness and hype about its products to a very large audience and probable customer base.

It extensively uses outdoor advertising methods like billboards, street furniture, and bus terminals.

It engages in several publicity campaigns, like offering free cheese for a week, to raise public awareness of the brand/store.