Any brand that is not made by the firm that owns the brand including counter, fakes or knock-offs, generic, manufacturer's or OEM, and reseller categories

1. Private Label

Any brand that is not made by the firm that owns the brand including counter, fakes or knock-offs, generic, manufacturer's or OEM, and reseller categories.

2. Proactive System

This approach to an issue actively tries to determine what may be needed in the future and provide it in time.

3. Promotional Allowance

Any payment before or after an event, or price reduction used to reward intermediaries for participating in advertising or sales programs.

4. Pull Strategy

A promotion strategy that calls for large spending on advertising and consumer promotion to build up consumer demand for a product for direct and reseller sales.

5. Push Strategy

A promotion strategy that calls for using advertising, promotion, the sales force, resellers, and trade promotion to drive the product through channels of distribution to the consumer.

6. Sales Coverage

The degree to which a sales organization can handle the number of accounts or territory assigned to it.

7. Sales Promotion

These are short-term incentives to encourage the purchase or sale of a product or service.

8. Slotting Allowance+B38

When a new retail product is introduced, a manufacturer will pay a retailer this fee for the positional space in the retail establishment.

9. Stairstep Pricing

A price strategy that has planned price reductions for existing products that usually align with the introduction of new models.

10. Supply-Side Gap

This opportunity in the market is caused by excessive cost which may provide an opportunity for outsourcing that area.