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Any brand that is not made by the firm that owns the brand including counter, fakes or knock-offs, generic, manufacturer's or OEM, and reseller categories

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1. Any brand that is not made by the firm that owns the brand including counter, fakes or knock-offs, generic, manufacturer's or OEM, and reseller categories.
2. This approach to an issue actively tries to determine what may be needed in the future and provide it in time.
3. Any payment before or after an event, or price reduction used to reward intermediaries for participating in advertising or sales programs.
4. A promotion strategy that calls for large spending on advertising and consumer promotion to build up consumer demand for a product for direct and reseller sales.
5. A promotion strategy that calls for using advertising, promotion, the sales force, resellers, and trade promotion to drive the product through channels of distribution to the consumer.
6. The degree to which a sales organization can handle the number of accounts or territory assigned to it.
7. These are short-term incentives to encourage the purchase or sale of a product or service.
8. When a new retail product is introduced, a manufacturer will pay a retailer this fee for the positional space in the retail establishment.
9. A price strategy that has planned price reductions for existing products that usually align with the introduction of new models.
10. This opportunity in the market is caused by excessive cost which may provide an opportunity for outsourcing that area.