Homework answers / question archive / Question 1 1 / 1 pts If two messages are presented back to back, which message will likely hold the most influence?    the last message     the first message    it depends on the communicator     it depends on the channel of communication     Question 2 1 / 1 pts People tend to have different social and political attitudes depending on their age because attitudes change as people grow older

Question 1 1 / 1 pts If two messages are presented back to back, which message will likely hold the most influence?    the last message     the first message    it depends on the communicator     it depends on the channel of communication     Question 2 1 / 1 pts People tend to have different social and political attitudes depending on their age because attitudes change as people grow older

Psychology

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Question 1

1 / 1 pts

If two messages are presented back to back, which message will likely hold the most influence?

the last message

the first message

it depends on the communicator

it depends on the channel of communication

Question 2

1 / 1 pts

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older. This refers to the ________ explanation for how age plays a role in persuasion.

social proof

cognitive

situational

life cycle

Question 3

1 / 1 pts

Suzy is interested in purchasing a DVD player and is overwhelmed by different models available at a local electronics store. She decides to purchase a shiny, metallic model as it is the best-looking one in the store. Suzy has been persuaded to purchase this particular DVD player because of the ________ route to persuasion.
  

factual

central

 
peripheral

logical

Question 4

1 / 1 pts

Research on attitude inoculation suggests that religious educators should avoid:

forewarning their followers that outsiders will question their beliefs.

creating a "germ-free ideological environment."

the two-step flow of communication.

using charismatic leaders to attract new converts.

Question 5

1 / 1 pts

The ________ route to persuasion occurs when people are influenced by incidental cues, such as a speaker's attractiveness.

factual

central

peripheral

logical

Question 6

1 / 1 pts

A communicator is said to be ________ when he or she is perceived as both an expert and trustworthy.

credible

honorable

guileless

skilled

Question 7

1 / 1 pts

The central route to persuasion occurs when ________.

people are influenced by incidental cues

people are drawn to a speaker's attractiveness

people are drawn to hints that trigger automatic acceptance without much thinking

people are interested and respond to arguments with favorable thoughts

Question 8

1 / 1 pts

If people remember a message better than the reason for discounting it, the impact of a noncredible person may ________ over time.

stay the same

correspondingly increase

fade

decrease

Question 9

1 / 1 pts

Kevin, an 11-year-old, wishes to attend a sleepover party at his friend's house. However, he is skeptical about his parents' permission. In order to convince his parents, Kevin first informs them about his good performance in the science quiz and then immediately seeks their permission to attend the party. The next day, his parents respond positively. In the context of persuasion, this scenario illustrates:

the primacy effect.

the misinformation effect.

the self-serving bias.

the consistency bias.

Question 10

1 / 1 pts

Ted is most likely to elicit an opinion change from an audience whose opinion differs greatly from his own if Ted:

uses the peripheral route.

uses a one-sided argument.

talks slowly.

is credible.