Homework answers / question archive / V-Intern Virtual Internship General Instruction This 15-week eCommerce and eCommerce and eBusiness Tech course designed to create professionals capable of planning, designing and managing a company's eCommerce initiatives, for both products and services

V-Intern Virtual Internship General Instruction This 15-week eCommerce and eCommerce and eBusiness Tech course designed to create professionals capable of planning, designing and managing a company's eCommerce initiatives, for both products and services

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V-Intern Virtual Internship General Instruction

This 15-week eCommerce and eCommerce and eBusiness Tech course designed to create professionals capable of planning, designing and managing a company's eCommerce initiatives, for both products and services. A series of activities is composed of a virtual internship. Students take on the role of a newly-hired member of a recently formed eCommerce team. In each stage, students encounter the real-life obstacles and opportunities inherent in creating a viable online business.

Stage One: The Web-Based Marketplace

Students, playing the role of newly hired members of a recently formed eCommerce team, begin by analyzing the electronic marketplace, including the national and international reach and the technical and business components required to transact business over the web.

Then, students build an understanding of existing eCommerce models, and learn how to design sustainable web-based business. Specifically, they will conduct an ROI analysis, generate pro forma financials, and write go-to-market strategies.

Finally, students shift their focus from key business drivers to technical aspects of the eCommerce environment. They use modern HTML and CSS to create an attractive informative website, based on client requirements.

Stage Two: Electronic Payments, Pricing and Security

Students begin by examining the advantages and disadvantages, as well as the complexities of each major ePayment method (e.g. credit card, bank draft, ACH, PayPal, etc.). Then, they learn about secure protocols and encryptions over which financial transactions can happen on the web.

Finally, students analyze how to establish proper pricing algorithmically. Proper pricing can determine market success or failure, particularly in eCommerce, where prices can change rapidly in response to demand, competition pricing, seasonality, and other factors.

The Virtual Internship Tasks are as following:

V-Intern Task 1 E-commerce Analysis

V-Intern Task 2 Projected Profit and Loss Statement for eBusines

V-Intern Task 3 Develop your eCommerce user scenario,  site architecture, and product list    

V-Intern Task 4 Current Event Topics  

V-Intern Task 1 Instruction: E-commerce Analysis

The Web-based Marketplace

Your Virtual Internship Tasks 1: Conduct an eCommerce Analysis

Plan of Approach

You have been asked by Internship coordinator;

1.            To choose a Web site that is bricks and mortar business which you think it can be a candidate for an e-commerce website. (replace the Web Site's name with the one you choose).

2.            To analyze the commonalities and differences between the Web Site's current business and its potential eBusiness. Based on that analysis, you construct and prioritize the list of activities that the Web Site will need to do to make its eBusiness a successful reality. The analysis and list as the first steps in organizing the Web Site's 's eCommerce initiative and providing the foundation for developing a business case.

This task requires you to prepare two deliverables for Internship coordinator:

•   eCommerce Analysis of the commonalities and differences between the core facets of the Web Site's 's existing business and its potential eBusiness.

• List of eCommerce Activities that are required to launch and run the Web Site's 's potential eCommerce website. The list should include: 

• A list of all the activities required to launch and run the Web Site's 's eCommerce website

• Description of each activity

• The importance of each activity

• Your rationale for including each activity

• When each activity should be completed (before launch, at launch or soon after launch, after getting experience with customers)

The steps below will walk you through this process.

Get Started

1.            Review the above instruction from Internship Coordinator to make sure that you understand the details of this task.

2.            Download the two attachments for this task and save as your own (add your first name). You will need these templates to structure and provide your eCommerce Analysis and your List of eCommerce Activities.

           (1) eCommerce Analysis Template

           (2) List of eCommerce Activities Template

3.            Add the web site address on your word document and review the Web Site's to get additional detail about the company's history and its current operations.

4.            Review eCommerce Analysis Template,  the first column (Facet of Business) of the template to familiarize yourself with the aspects of the Web Site's business you will need to consider during your analysis.

Conduct eCommerce Analysis

1.            Analyze relevant websites. Review www.amazon.com, www.powells.com, and ONE additional eCommerce website to assess how these businesses approach selling products online and how that differs from how the Web Site's sells its products today.

2.            Consult provided resources or conduct your own research. For any aspects of the analysis you have open questions about, conduct additional research to resolve your uncertainties.

3.            Use the eCommerce Analysis Template to record your findings. For each facet, enter a description of what the Web Site's does today as a bricks and mortar business and what it will need to do as an online retailer.

4.            Submit your completedeCommerce Analysis.

Develop List of eCommerce Activities

1.            Use the eCommerce List of Activities Template to record the activities that need to be performed to launch and run  the Web Site's  eCommerce website. Working from the differences and commonalities you highlighted in your eCommerce Analysis, list out all the activities required. Provide a brief description and your rationale for each activity. The list should include both technical and non-technical activities.

2.            Rate the importance and urgency of each eCommerce activity. Rate the importance (critical; very important but not critical; should be done; nice-to-have) of each activity and indicate when the activity needs to be completed (before launch, at launch or soon after launch, after getting some experience with real customers).

3.            Submit Your List of eCommerce Activities.