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Homework answers / question archive / Sridhar from Bengaluru, had developed an electric car - VERVE, which is a fully automatic, no clutch, no gear car, a two-door hatchback, easily seating two adults and two children with a small turning radius of just 3
Sridhar from Bengaluru, had developed an electric car - VERVE, which is a fully automatic, no clutch, no gear car, a two-door hatchback, easily seating two adults and two children with a small turning radius of just 3.5 meters. It runs on batteries and as compared to other electric vehicles, has an onboard charger to facilitate easy charging which can be carried out by plugging into any 15 amp socket at home or work. A full battery charge takes less than seven hours and gives a range of 80 km. A full charge consumes just about 9 units of electricity. Somehow the product did not take off the way he expected. He is working on repositioning the car. He knows that there are a couple questions to which he needs to find answers. What should be the targeted segment - old people, young students going to college, housewives...etc. He wants to conduct a research to understand the problem.
a) What kind of a research design should Sridhar undertake? Give reasons.
b) Formulate the research problem mentioning a title and two objectives for the study.
c) Would you like to use a hypothesis for the study? Give reasons. If hypotheses are required, state two hypotheses for the study that most suits the objectives of the study.
d) Mention two concepts and two variables you have used at various stages of formulation.
Answer:
a) For this kind of research Quantitative research is the best option.
In Quantitative research descriptive method Sridhar can take for his research.
The reason for taking this method is that this method provides accurate information and opinions of people what they actually think about this electric vehicle and if this vehicle comes in market then facilities it must have.This helps Sridhar to find the need of people what type of electric vehicle people want a hatchback,sedan or anything else.
This method gives the exact information of targeted people who wants this products. Otherwise this is difficult to find the target audience. According to this targeted audience Sridhar can modify his project.
b) Appropriate title for this study can be Practical needs of electric vehicle.
Objectives of this study is finding the right audience and,
Taking opinions of different people about this new concept of electric vehicle.
c) For these kinds of studies actually there is no requirement of hypothesis.
Thinking about any hypothesis without taking opinions from people and knowing the exact target audience is an early step which can bounce back if we mis interpret the actual market needs. That is why we need to conduct research and taking opinions from people without making any pre planned hypothesis.
d) Concepts that we must keep in mind while conducting this reasearch are targeted audience, Infrastructure development available in the area where we wanted to start the facilities, age of the preferred people for this vehicle.
And the two variables in this research are Independent variable that is opinions of different people and and target audience.
Dependent variables is Electric vehicle and facilities that this vehicle offers in particular segment.
