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JGM2 TASK 1: BUSINESS PLAN PRESENTATION MBA CAPSTONE — C216 PRFA — JGM2 COMPETENCIES 981

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JGM2 TASK 1: BUSINESS PLAN PRESENTATION

MBA CAPSTONE — C216

PRFA — JGM2

COMPETENCIES

981.1.8 : Integration of Program Competencies

The graduate demonstrates the ability to participate and contribute value to the professional field through the integration of competencies from across the degree program.

INTRODUCTION

An important aspect of running a successful start-up business is acquiring funding from potential investors based on information about the business. In this task, you will use the skills you have acquired in the MBA coursework to complete the test market phase in a business simulation. The simulation is accessed through your course. Using data from the test market phase (Q1–Q4) of the simulation, you will create and deliver a multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) for potential business investors using the attached “Presentation Template” and information from the scenario. The objective of the presentation is to obtain capital to be able to take your product fully to market.

You must complete the simulation through the business’s fourth quarter (Q4) before beginning this task.

After working through Q4, including completing the tactical plan through Q6, you'll work through this task. After submitting Task 1, immediately submit Q4 in the simulation. Once your Task 1 has been passed, you'll be able to move forward in the simulation.

SCENARIO

You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up through the

business’s third quarter (Q3), you have used your own money to fund the business. The business model

shows promise, but you are now seeking an additional 2.5 million in equity funding to execute your

business plan. You will create and deliver a multimedia presentation that showcases your business plan to

potential investors and illustrates how the additional funding will be used and will provide a return to

your investors.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and

no more than a 10% match to any one individual source can be directly quoted or closely paraphrased

TASK OVERVIEW SUBMISSIONS EVALUATION REPORT

from sources, even if cited correctly. The originality report that is provided when you submit your task can

be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria

that will be used to evaluate your work. Each requirement below may be evaluated by more than one

rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Attach a completed copy of each of the following:

• a copy of the company’s completed tactical plan from the business simulation found in quarter

four (Q4)

• your multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) of your business plan,

using the attached “Presentation Template,” including each of the following:

- your presenter notes

- the company’s quarter three cumulative balanced scorecard

- market share or sales report

Note: The company’s completed tactical plan, cumulative balanced scorecard, and market

share or sales report must be exported from within the simulation. You may copy and paste

the information for the cumulative balanced scorecard and market share or sales report

directly into the attached “Presentation Template,” or you may take a screenshot of the

information to insert it into the template as an image file. The company’s completed tactical

plan must be attached as a separate file, exactly as downloaded from within the simulation.

B. Create a Panopto video recording (suggested length of 20–30 minutes) that includes you

presenting the multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) from part A. You

will present your business plan using the attached “Presentation Template” to ask venture

capitalists for funding based on the scenario. The slides in your multimedia presentation should

include only the main points you wish to make and required financial statements, with more

extensive information included in the presenter notes section of the presentation. In the

presentation of your business plan, you must do the following:

Note: The audiovisual recording should feature you visibly presenting the material (i.e., not in

voice-over or embedded video) and should simultaneously capture both you and your multimedia

presentation.

Note: For instructions on how to access and use Panopto, use the "Panopto How-To Videos" web

link provided below. To access Panopto's website, navigate to the web link titled "Panopto

Access", and then choose to log in using the “WGU” option. If prompted, log in using your WGU

student portal credentials, and then it will forward you to Panopto’s website.

To submit your recording, upload it to the Panopto drop box titled “C216: MBA Capstone – C216

(Student Creators) (Drop Box)” Once the recording has been uploaded and processed in

Panopto's system, retrieve the URL of the recording from Panopto and copy and paste it into the

Links option. Upload the remaining task requirements using the Attachments option.

1. Analyze your company’s market and financial performance from the simulation during the past

three quarters (Q1–Q3) as shown in the cumulative balanced scorecard and either the market share

or sales performance report provided in the business simulation by doing the following:

a. Explain two decisions that have affected past market performance.

b. Explain two decisions that have affected past financial performance.

2. Complete a SWOT analysis and include the resulting chart.

a. Discuss your company’s greatest strength and biggest weakness.

b. Discuss your company’s best opportunity and greatest threat.

3. Explain each of the following company strategies for the next three quarters (Q4–Q6) based on

past performance in the simulation:

• marketing strategy

• sales channel strategy

• human resource strategy

• manufacturing strategy

• financial strategy

a. Discuss two potential benefits that the strategies will yield for your company in the next three

quarters of the business.

4. Select two strategies from the following list. Recommend at leasttwo actionable steps for each

strategy for the next three quarters (Q4–Q6) using the tactical plan you created:

• marketing strategy

• sales channel strategy

• human resource strategy

• manufacturing strategy

• financial strategy

C. Acknowledge sources, using in-text citations and references, for content that is quoted,

paraphrased, or summarized.

D. Demonstrate professional communication in the content and presentation of your submission,

including an emphasis on objectivity, candor, a business-professional dress code, and an

appropriate video background.

File Restrictions

File name may contain only letters, numbers, spaces, and these symbols: ! - _ . * ' ( )

File size limit: 200 MB

File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf,

mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

RUBRIC

A :ATTACHMENTS

NOT EVIDENT

The submission does not in[1]clude each of the required

attachments.

APPROACHING

COMPETENCE

The submission includes each

of the required attachments,

but 1 or more of the attach[1]COMPETENT

The submission includes com[1]pleted copies of each of the re[1]quired attachments.

WEB LINKS

Panopto Access

Sign in using the "WGU" option. If prompted, log in with your WGU student portal credentials, which

should forward you to Panopto's website. If you have any problems accessing Panopto, please contact

Assessment Services at assessmentservices@wgu.edu. It will take up to two business days to receive your

WGU Panopto recording permissions once you have referred for the course.

Panopto How-To Videos

Panopto FAQs

SUPPORTING DOCUMENTS

Presentation Template.pptx

 

JGM2 — JGM2 TASK 2: STOCKHOLDER REPORT MBA CAPSTONE — C216 PRFA — JGM2 COMPETENCIES 981.1.8 : Integration of Program Competencies The graduate demonstrates the ability to participate and contribute value to the professional field through the integration of competencies from across the degree program. INTRODUCTION After completing the business simulation at a competent level in Task 1, you will create a written report (see attached “Stockholder Report Template” for recommended page lengths) for stockholders and the board of directors to review. Justify your decisions throughout the simulation and evaluate the current state of the business for all functional areas. REQUIREMENTS Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide. You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. Balanced Scorecard A. Export the following reports from the simulation and submit them as attachments: • the cumulative balance scorecard with an overall positive cumulative total performance score • the conscious scorecard report Stockholder Report B. Create a written stockholder report for the board of directors and stockholders, using the attached “Stockholder Report Template,” in which you do the following: 1. Analyze how four corporate strategic thrusts that you selected within the simulation drove two of your financial decisions and two of your nonfinancial decisions. 2. Reflect on the decisions that were made during the last three quarters of the simulation by doing TASK OVERVIEW SUBMISSIONS EVALUATION REPORT the following: Note: Support for your reflection may include graphs and other data. a. Explain two decisions that you would change and why. b. Explain two decisions that had a positive effect and how, including specific examples. C. Discuss your company’s financial projections and valuation in relation to the company’s quarter six (Q6) statement of cash flow, balance sheet, income statement (result found in Q7 tab), and Q6 stock history report by doing the following: 1. Calculate a valuation of the company and explain the key components of how you came to that valuation. 2. Calculate the projected financial return on investment (ROI) at end of quarter six (Q6) and explain the effects that this return would have for an investor. Note: You should include, within your valuation, any financial data that you use to justify your valuation, such as statement of cash flows, balance sheet, income statement, and stock history report, which can all be exported from within the simulation. You may copy and paste the information directly into the stockholder report template. Business Analysis D. Analyze the overall performance of the business compared to the financial reports from the simulation by doing the following: Note: Use quarters four, five, and six when analyzing performance. The analysis should include definitions of the financial statistics that occurred for these three quarters. Refer to the simulation reports, including the balanced scorecard and conscious scorecard for the required data. 1. Analyze the effect on overall financial performance of one ratio from each of the following categories, including the performance measures found within the industry financial ratios tab within the simulation: • liquidity ratios • activity ratios • leverage ratios • profitability ratios 2. Analyze the beginning and ending cash positions from your statement of cash flows from quarter seven (Q7) for each of the following: • cash flow from operating activities • cash flow from investing activities • cash flow from financing activities 3. Explain how three decisions that you made and are shown on your conscious scorecard affected the company’s performance. E. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. F. Demonstrate professional communication in the content and presentation of your submission. SUPPORTING DOCUMENTS Stockholder Report Template.docx Content is unstructured, is dis[1]jointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic. COMPETENCE Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective. Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the can[1]didate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpreta[1]tion and understanding.

 

JGM2 — JGM2 TASK 3: CAREER MANAGEMENT MBA CAPSTONE — C216 PRFA — JGM2 COMPETENCIES 981.1.9 : Career Management The graduate manages a professional identity in order to effectively market and demonstrate their academic and professional competencies. INTRODUCTION During the course of your MBA program, you developed a number of competencies that are meaningful in the workplace. Reflecting on your competencies, how they helped during your program and the business simulation, and how they will support your career as you move forward is an appropriate transitional activity to undertake before you engage in your career and personal brand management. Career and personal brand management are significant components of successful career growth and readiness. Career management is an ongoing, systematic process that involves thoughtful self[1]assessment, career exploration, planning, goal setting, and networking. For this task, you will create a SMART career goal; enhance or develop a resume that markets your professional, academic, volunteer, and leadership experiences; and build a LinkedIn profile that showcases your various academic and professional skills and accomplishments. You will need to gather, upload and provide reflection on three academic or professional artifacts that demonstrate your competencies as they align with your SMART career goal. Note: Task 1 and Task 2 must be completed prior to submitting Task 3. REQUIREMENTS Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide. You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. TASK OVERVIEW SUBMISSIONS EVALUATION REPORT A. Explain how three competencies you developed throughout your MBA program facilitated your performance in the business simulation completed for Task 1 and Task 2. Note: Course competencies can be found within each course. 1. Explain how each of these competencies would help you in the future as part of a business career. B. Create a specific, measurable, achievable, relevant, and timely (SMART) career goal. Note: Your SMART career goal should be based on the combination of your self-assessment of your interests, skills and strengths, and overall career research. You are encouraged to use the attached “Career Planning Guide” as a resource in creating your SMART career goal. C. Update and attach your resume (suggested length of 1–2 pages) as a separate word processing document, including each of the following: • personal information (e.g., name, contact information) • education • work experience • skills Note: You may contact the career services department with the “WGU Career and Professional Development” web link to assist with your resume. Refer to the attached “Sample Resume Template” and “Resume Building Guidelines” for additional guidance while creating your resume. D. Develop or update your LinkedIn profile to effectively market your professional brand and provide a copy of your LinkedIn profile as a PDF attachment (refer to the “LinkedIn PDF Instructions” web link). Your LinkedIn profile should have completed sections, including each of the following: • customized URL • summary • experience • education Note: You may refer to the attached “Professional Branding Worksheet” and “LinkedIn User Guide” as you develop or update your profile. You may also contact career services with the “WGU Career and Professional Development” web link to provide a LinkedIn profile review. E. Upload three academic or professional artifacts (e.g., professional certifications, professional presentations, professional awards/recognitions, professional memberships) as PDF attachments to demonstrate the various competencies you have learned throughout your academic or employment journey(s). 1. Explain why you chose each artifact, what competencies the artifacts demonstrate, and how the artifacts align to your career goals. Note: A career portfolio is a visual representation of an individual’s abilities, skills, capabilities, knowledge, qualities - and it represents your potential to prospective employers. In short, it allows you to show and not just tell. A career portfolio should be personal and contain critical information.