Dear Mr. Green,

Currently in educational circles, we need to develop motivated, skillful, lifelong learners. As knowledge in many fields increases exponentially, we cannot hope to fill up students as if they were passive or empty vessels. During formal schooling, aspiring professionals can only begin to take in the amount of information that they will need during their career life times. The knowledge base of certain fields may have appeared static for decades, but we can no longer accept that view. Therefore, we must teach students to become lifelong learners by helping them locate the resources to continue learning.

In this globalized world information technology has become increasingly important. If we can utilize information technology and do something unique with this then it works like an open trump card in current business. Our Soft-Learning TM company provides distance learning service that is a concept which will change the way of thinking and divert the mind.

Distance learning is a system that connects learners with distributed learning resources. While distance learning takes a variety of forms, all distance learning could be characterized by the following:
- Separation of place and time between instructor and learner, among learners, and/or between learners and learning resources.
- Interaction between the learner and the instructor, among learners, and/or between learners and learning resources conducted through one or more media.

Use of distance learning is beneficial in all fields. It provides advance information of the global world. Educational content appeared largely unplanned in the sense that educators are not directly involved. However, this is changing with distance education originating from universities and colleges now attempting to plan educational content and activities for students removed in place and time from their instructors.

In the past the job of implementing the concept of learner-centered education in distance education was not very well performed. It is not an easy task if we don't understand it and demonstrate it ourselves. One of the reasons that we may have failed in this area even that the tools were not available to do much besides deliver education (as opposed to enable learning) at a distance. Now, computers and telecommunications have opened the way to formats other than pen-and-paper correspondence courses.

New technologies can now provide new environments for education. This allows us to utilize such methods as cooperative learning, to recognize such concepts as interdisciplinary needs in education, and to provide an environment in which collaborative efforts are rewarded. These methods foster a view of knowledge in which expertise is distributed and created among the different participants.

Distance learning is a reengineering of education, not only in the sense of rethinking the organization of site-based schools, colleges and all users, but also in the sense of finding ways to unit work; to deliver instructional content when and where it is needed-whether in the home, the workplace, or the school. If we can provide expertise to less experienced individuals in order to help them advance their careers, we can enhance their education, and build their networks. Many of the world's most successful people have benefited from this concept.

To conclude, I'd like to emphasize that this concept company will enjoy a monopoly in the market. This investment is a good deal for the future. It will provide a smooth way to all learners in each and every field. I strongly believe that through this project the company will enjoy a good profit prospect and therefore I seek your support in this regard.

Yours truly,
Your name here.

Issues which comes in mind and solutions:
Q: What would be important to this type of audience?
A: For this type of audience the main and important things are profit (number 1), prestige, new concept, social welfare, and think about top rank etc.

Q: What would they be most interested in learning from you?
A: The innovative concept and try to provide a new direction in education field are the main view interested in learning.

Q: Who are they?
A: They are those persons who try to improve their knowledge; they are time-bounded, students, professors, researchers etc.

Q: What do they know and expect?
A: They generally know about the distance learning, but don't know how it is possible, in what way it provides knowledge etc. The expectations of these audience is not limited, they think that through the help of IT they get whole information etc.

Q: What do they feel?
A: They feel that this way of education may be effective, if this works frequently, then they will get knowledge without wasting time.

Q: List topics that will be covered in the presentation
A: Time, money, customer, mode of communication, place, promotion, profit, future scope, competition, and technology.

Q: Select a medium for your presentation to the CEO and explain why you chose it.
A: Each one of these communication mediums has its own specific problems and benefits. Face to face conversations, phone calls, meetings, email, instant messaging, and intranets all are excellent communication mediums. Each is suited to a certain kind of information. It is also not just what we say, it is how we say it. When i have something to say on a software development team, choose the right medium to say it. Urgency, importance, and persistence should influence the medium we use to communicate the information. The medium we use to communicate are face to face, instant messaging, meetings, email, intranet.
The medium we choose should balance the aspects of our message are as following:
- Urgency- does the audience need to know now.
- Importance- is the information vital to the project's success.
- Persistence- will people refer to the information over a period of time. Persistence is the best way of communication in this, because Persistence refers to how long the information is stored, or if it is recorded at all. A perfect example of persistent information is an employee handbook that developers will use as a reference over a long time period. If a message is urgent, but we want a solid record of the information to be around for a while, consider using two mediums: Make a phone call to deliver the information, but then send a follow-up email.

Q: Determine the image you wish to portray at this presentation and provide details on how you will project this image and what could help you do this. How do you want to come across to the CEO and high ranking officers? What image do you think will impress them, and how specifically can you project this image? (Hint: what kind of clothes, vocabulary, speaking style, and delivery tools will help you project this image?)
A: For this purpose formal clothes will exert a positive impact. The vocabulary and speaking style should be formal and politely express the views on important aspects. Delivery tools such as projecting devices and powerpoint presentation could be utilized.