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CASE STUDY

Business

CASE STUDY.Kelsea Foods Ltd is an international food manufacturer established in the UK in 1891. Their origins were in chocolate and confectionery, but they have expanded massively over the years and now manufacture soft drinks (including various brands of water), a huge range of ready-meals, cooking sauces, cereals, and pet foods. Kelsea Foods have always prided themselves in being the number one or two in all of the markets in which they operate, although their business objective is to be number one in every one. Six months ago, one of their competitors introduced a new range of healthy ready-meals and has taken the market by storm, pushing Kelsea into third position. The UK CEO is not impressed and is concerned that the Marketing Director and NPD Director (New Product Development) have become too complacent after many years of success without having to be too creative. The company used to run a successful graduate programme and several senior managers in the business were former graduate trainees. In 2008, when the recession bit badly and Kelsea Foods had to introduce a recruitment freeze, they withdrew from graduate recruitment activities in the middle of their campaign. The Graduate Recruitment team was made redundant and never replaced. Consequently, graduate recruitment was not re-introduced. There have been several middle and senior management positions recently that have had to be advertised externally due to lack of perceived talent within the business. Several of these have remained unfilled as the quality of applicants simply has not been coming through What opportunities are there for Kelsea Foods to nurture talent and how would these help them regain their market position? In answering this question, please ensure to mention on factors affecting resourcing and talent planning strategies 

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Kelsea Foods Ltd.

Step-by-step explanation

For Kelsea Foods to regain their position after the 2008, recession period in the country it has to explore the available opportunities to nurture talents. By nurturing employees talents they will feel a sense of value within the organization and it will also enhance creativity, innovation and productivity.

 

To nurture employees' talents the management should start by identifying the top talents within the organization. Through job performance appraisal the HR department will be able to identify those employees who possess and exhibit the characteristics that are most valuable to the organization ( Boverie et al, 2013). These characteristics should be regarded as job-specific competencies and be highlighted in the job description and performance appraisals for employees compliance.

 

The company should reward, engage and motivate the employees. The company should recognize and reward those employees whom performance does align with the set strategic goals. Through compensation, employees are encouraged to be more creative, innovative and productive thus yearning to have more skills. This also engages and motivates the employees to continue working for the organization. Through this, the company will be able to retain the most top talents and also attract more employees with top talents to fill the middle and senior management positions as the job descriptions will specify the required competencies.

 

Resourcing and talent planning may be influenced by various factors which mainly impacts talent retention within an organization. The working environment may influence resourcing and talent employees strategies as the current employees are looking for working environments where they can be provided with challenging tasks accompanied with adequate compensation for them to get professional satisfaction. Age and seniority is another factor where young employees do tend to have a tendency of changing their jobs regularly where it is very difficult for the senior to leave their current jobs. Lastly, job satisfaction influences talent retention as employees prefers organizations which meets their needs and organizations, on the other hand, prefer employees who may meet the set objectives.

 

In conclusion for Kelsea Foods ltd to regain its market position, it must invest in nurturing its employees' talent as this will enhance creativity, innovation and productivity within the organization.

 

References.

Gallardo-Gallardo, E., Dries, N., & González-Cruz, T. F. (2013). What is the meaning of 'talent' in the world of work?. Human Resource Management Review23(4), 290-300.

Boverie, P., Grassberger, R., & Law, V. (2013). Leading individual development and organizational change around learning, meaning, and nurturing environment. Advances in Developing Human Resources15(4), 382-400.

McGrath, R. G. (2013). The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press.

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