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Your final assignment will require the development of a business research proposal that includes the core elements of research

Business

Your final assignment will require the development of a business research proposal that includes the core elements of research. As presented in the textbook, “the key purpose of any [full] research report is to offer a clear description of what has been done in the various stages of the research process" (Sekaran & Bougie, 2016, p. 353). The research proposal represents the initial stage of the research process where both the study and researcher are properly authorized and the methodology, cost and duration of the study are determined to ensure the research process is carried out as smoothly as possible. The research proposal also provides the purpose of the study and the research design details of the investigation to be carried out by the researcher. Upon completion, the research proposal will be approved by the sponsor who will issue a letter of authorization to proceed with the study. The research proposal will typically contain the elements below (Sekaran & Bougie, 2016, p. 45):

  1. A working title – anchors the focus of the study in a similar way as the research problem and keeps the researcher oriented to the main purpose of the study; a final title may be selected later in the study to more accurately reflect the subject and scope of the study (Sacred Heart University Library, 2019).
  2. Background of the study/Literature Review - identifies and describes the history and nature of the research problem with reference to existing literature and shows that the researcher has a basic understanding of the research problem (Sacred Heart University Library, 2019).
  3. The problem statement - a statement about an area of concern, a condition to be improved, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or in practice that points to the need for meaningful understanding and deliberate investigation (Sacred Heart University Library, 2019).
      1. The purpose of the study – introduces readers to the importance of the topic being studied.
      2. Research questions – The research problem posed in the form of questions.
  1. The scope of the study – the extent to which the topic will be covered in the study.
  2. The relevance of the study – shows how meaningful the topic studied is in the context of a larger body of research.
  3. The research design – a blueprint or plan for the collection, measurement, and analysis of data, created to answer research questions (Sekaran & Bougie, 2016, p. 108). The research design should address these areas:
  1. Type of study – exploratory and descriptive
  2. Data collection methods – established manner in which data or information will be collected to answer the research question or test a hypothesis.
  3. The sampling design – the method that supports the process of selecting the right individuals, objects, or events as representatives or a subset of the population to be studied.
  4. Data analysis – using statistical methods to organize, represent, describe, evaluate and interpret data.
  1. Time frame of the study -includes information on when the written report will be handed over to the sponsors.
  2. The budget - details the costs, with reference to specific items of expenditure.
  3. Selected bibliography/Reference List - A listing of all sources used in the research process that acknowledges and gives credit to the contributions of the authors whose sources were used in the study.

In Part 1 of your Business Research Proposal, you identified a business problem, selected a working title, provided background on the proposed study, developed your problem statement, and described the scope and relevance of the study. By now, you should have also received feedback on the Business Research Proposal assignment you submitted at the end of Week 4. For the Business Research Proposal Part 2 assignment, you will finalize your proposal by completing the remaining elements of the business research proposal process and submit a full research proposal.

Complete the following requirements for the Business Research Proposal – Part 2 assignment:

    1. Make edits to Part 1 of the Business Research Proposal
    2. Describe the research design, showing how you will plan for the collection, measurement, and analysis of data, created to answer the research questions. The research design should address these areas:
    1. Type of study – exploratory and descriptive;
    2. Data collection methods – established manner in which data or information will be collected to answer the research question or test a hypothesis;
    3. The sampling design – the method that supports the process of selecting the right individuals, objects, or events as representatives or a subset of the population to be studied; and
    4. Data analysis – using statistical methods to organize, represent, describe, evaluate and interpret data.
    1. Describe the proposed time frame of the study, including information on when the written report will be handed over to the sponsors.
    2. Create a budget that details the anticipated costs of specific items of expenditure related to the proposed study.
    3. Include a “Reference List” of all sources used that is formatted in APA writing style.

References:

Sacred Heart University Library. (2019). Organizing academic research papers: Purpose of guide.

Retrieved from https://library.sacredheart.edu/c.php?g=29803

Sekaran, U. & Bougie, R. (2016). Research methods for business: A skill building approach (7th ed.).

Chichester, West Sussex, United Kingdom: John Wiley & Sons. ISBN: 978-1-119-26684-6

 

 

Paper Details:

  • Combine all elements of the Business Research Proposal from the Part 1 and Part 2 assignments.
  • Eight to 10 pages, not including title or reference pages.
  • Minimum of five peer-reviewed reference sources.
  • APA writing style must be used for all formatting.

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