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Homework answers / question archive / Presentation: Digital Marketing for Brand Awareness Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity
Presentation: Digital Marketing for Brand Awareness
Overview
Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.
As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and discussed suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Ground your responses in research and rich detail. Specifically, you need to address the following criteria:
3. Use search engine optimization (SEO) to improve search performance (Slides 4–5).
4. Define inbound marketing and describe its efforts (Slide 6).
Guidelines for Submission
Submit a PowerPoint presentation with 5–7 slides in APA style.
Note: In addition to the text on the slides, remember to include speaker notes to address all critical elements in the presentation.