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Background Information You have been researching and analyzing a company for five weeks

Marketing

Background Information

You have been researching and analyzing a company for five weeks. This week you will evaluate how the company is doing, the Where are we now? question, as well as make suggestions for corrective action, the What do we have to do differently? question.

Instructions

  1. Read Chapters 2 and 5 and review Chapter 18 in your textbook.
  2. Use the same publically traded company you selected in Workshop One and use clear and insightful critical thinking for this assignment’s paper.
  3. Based on your assessment of the organization marketing strategies from your previous individual papers, evaluate how the organization is performing each element of its marketing mix:
    1. Product strategies
    2. Pricing strategies
    3. Distribution strategies
    4. Promotion strategies
  4. Review Figure 2.3 The Control Process in the textbook. For each marketing mix element above, evaluate each of the following four areas:
    1. Is the organization on target to meet its sales goal?
    2. What metrics could the organization use to measure performance?
    3. What performance diagnostic tools could the organization use?
    4. What corrective action do you suggest for the marketing mix element?
  5. Based on your assessment of this organization, describe how it is equipped to meet the future challenges of marketing.
  6. Paper requirements:
    1. Length: five – six pages.
    2. Research requirements: 10 research sources. Sources must be credible and from the last five years.
    3. Your paper should use proper spelling, grammar, and APA formatting.

 

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