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Homework answers / question archive / Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation
Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.
Every company should attract new customers to existing products as well as create entirely new products. To that end, marketers hope to create products as ubiquitous as the iPod, or as recognizable as an Oreo. By understanding consumer behavior, marketers can meet that challenge and provide answers to consumers' needs and wants while also generating a profit.
You will first need to select a product on which to base your presentation. Your assessment involves choosing a product and developing a strategy to market the product to a new market segment. This multimedia presentation offers suggestions about how to choose a product.
Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.
Once you have selected a product, create a presentation that completes the following:
Your presentation should comply with the following format and style requirements. If you need help with PowerPoint visit Microsoft Tutorials.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
CRITERIA | NON-PERFORMANCE | BASIC | PROFICIENT | DISTINGUISHED |
---|---|---|---|---|
Examine a market segmentation and potential customers for the use of a product. | Does not identify a market segmentation and potential customers for the use of a product. | Identifies but does not examine a market segmentation and potential customers for the use of a product. | Examines a market segmentation and potential customers for the use of a product. | Examines a market segmentation and potential customers for the use of a product, and clearly explains both by providing concrete real-world examples. |
Assess a company's strategy to market a product, based on customer behavior concepts. | Does not identify a company's strategy to market a product, based on customer behavior concepts. | Identifies but does not assess a company's strategy to market a product, based on customer behavior concepts. | Assesses a company's strategy to market a product, based on customer behavior concepts. | Assesses a company's strategy to market a product, based on customer behavior concepts, and identifies a new strategy. |
Analyze strategies and concepts that influence consumer behavior. | Does not analyze strategies and concepts that influence consumer behavior. | Analyzes either strategies or concepts that influence consumer behavior. | Analyzes strategies and concepts that influence consumer behavior. | Analyzes strategies and concepts that influence consumer behavior, and evaluates the factors that make each strategy successful. |
Develop a strategy to market an existing product to a new market segment and customer. | Does not develop a strategy to market an existing product to a new market segment and customer. | Develops a partial strategy to market an existing product to a new market segment and customer. | Develops a strategy to market an existing product to a new market segment and customer. | Develops a strategy to market an existing product to a new market segment and customer, and predicts the likelihood of success. |