Homework answers / question archive / Essay Assignment: MMT Application for Winter Semester 2023/24 Dear applicants for the “Master in Management and Digital Technologies”, as part of your application, we ask you to solve two exercises that test prerequisite knowledge and capabilities that are pivotal to succeed in the MMT program

Essay Assignment: MMT Application for Winter Semester 2023/24 Dear applicants for the “Master in Management and Digital Technologies”, as part of your application, we ask you to solve two exercises that test prerequisite knowledge and capabilities that are pivotal to succeed in the MMT program

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Essay Assignment: MMT Application for Winter Semester 2023/24 Dear applicants for the “Master in Management and Digital Technologies”, as part of your application, we ask you to solve two exercises that test prerequisite knowledge and capabilities that are pivotal to succeed in the MMT program. This assignment includes a businessrelated exercise concerning digital business models and an informatics-related exercise concerning programming. Irrespective of your background, both exercises need to be answered. This way, we can ensure that applicants with a business-related background have the necessary informatics skills required for the digital technologies part of the MMT and vice versa for the management part of the program. Therefore, if you fail to answer one of the exercises, your application cannot be considered. Please make sure to comply with the following instructions: • Please provide your answers in English and in full sentences. • No plagiarism will be tolerated. Please refrain from the use of direct quotes. • Provide all sources used for both assignments • The answer to Exercise 1 should not exceed 2000 words. • The answer to Exercise 2 should be as condensed as possible. • Please submit the answer to Exercise 1 as a singular file in .doc, .docx or .pdf format. • Please provide the answer to Exercise 2 in the form of an executable code, whereby the required files are to be integrated into a zip directory. Good luck. Yours sincerely The MMT Coordination Team d . Page 2 Exercise 1: Digital Business Models You are planning on founding the software platform company “ChatterBox”. It offers the app InstantChat, which is an instant messenger that can be downloaded to Android- and iOS-based smartphones. Its key purpose is to allow for text-message exchange between its users. The ChatterBox platform also allows for the download and use of third-party apps within the messenger InstantChat, which are free of charge for the users of InstantChat. These third-party apps are voluntarily developed by external software developers and generate revenue by the display of advertisements within them. The ChatterBox platform aggregates this ad space and offers it to interested advertisers. Hereby, ChatterBox acts as an intermediary and keeps 50% of the revenues from the advertisements. The remaining 50% of advertising revenues are given to the developers of the app in which the respective advertisement is displayed to the user. a) Please briefly explain the concept of multi-sided platform markets and correspondingly direct and indirect network effects. Subsequently describe how ChatterBox’s business model fits into the understanding of multisided markets and illustrate network effects. Please refer to the following actors: ChatterBox, third-party app developers, advertisers and consumers. You may use an illustration if you like. b) How do InstantChat’s users benefit from the multi-sided platform model? Please refer to direct and indirect network effects. c) ChatterBox wants to expand its operations and looks for innovative ideas for new revenue streams. Based on its current platform business model, please briefly outline two possibilities for new revenue streams. It is mandatory to cite all used sources in Harvard Style. d . Page 3 Exercise 2: Programming CINEMA 3000 needs a new booking system, so their customers can easily buy their tickets for their favorite movies! Please write a booking program that helps you with this task. It should be able to record current movies and bookings. Further, the program should be able to: • Read a file of previous bookings, theater characteristics and current movies from disk. • Booking: The file is structured to include an ID of the transaction, customer name, date and time of the ticket, Movie ID. • Movie: The file is structured to include an ID, title, price, release date, and a list of show times. • Theater: The theater should have number of seats, and a list of available movies. Write additional bookings and movies to the file. You can choose txt, csv, json or xlsx as format for the transaction file. Interaction: • Your program should display to the user all the available movies for that day with the respective time slots. • Your program lets the user book a ticket. This function should update the number of available seats for that show time and add the purchased ticket to bookings transaction file. • More than one spot can be booked. For example, you are going with a friend and buy two tickets for the same movie and showtime. • When booked, the system shows a confirmation message to the client. • Exit the program. • The program shuts down gracefully without any error messages. Error handling is expected. • For this task you can use the following languages: Java, JavaScript, Python, C++, C#, Dart, Groovy. Please attach all relevant code and files as a zip directory to your MMT application. Please annotate each line of code with a comment explaining its purpose. Each method should have documentation as to what it does, how it works and what parameters are expected. The program should be standalone and executable from a standard computer with minimal amount of dependencies. The transaction file should be saved in the same directory. The interaction can be via a graphical user interface or a terminal. The selection of the interaction method has no influence on our evaluation of your code.