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Duffy Dog Interiors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects
Duffy Dog Interiors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects. To stimulate business, the company is considering exhibiting at the Middleton Home and Garden Expo. The exhibit will cost the company $15,150 for space. At the show, Duffy Dog Interiors will present a slide show on a laptop, pass out brochures that were printed previously (the company printed more than needed), and show its portfolio of previous jobs.
The company estimates that revenue will increase by $39,990 over the next year as a result of the exhibit. For the previous year, profit was as follows:
Revenue $214,624
Less:
Design supplies $18,059
Salary of Samantha Spade (owner) 82,377
Salary of Kim Bridesdale (full-time employee) 55,607
Rent 18,822
Utilities 6,840
Depreciation of office equipment 3,860
Printing of advertising materials 843
Advertising in Middleton Journal 2,970
Travel expenses other than depreciation of autos 2,970
Depreciation of company cars 10,850 203,198
Net income $11,426
Assume that design supplies and travel other than depreciation are variable costs.
Calculate the impact of the exhibit on company profit. (Round intermediate calculations to 4 decimal places, e.g. 0.3215 and final answer to 0 decimal places, e.g. 125.)
Company profit will increase or decrease by .
select an option
Should the company exhibit at the home show?
The company should or should not exhibit at the home show.
Expert Solution
Computation of Net Benefit:
Increase in revenue : 39,990
Exhibit cost: 15,150
Design supplies cost (variable) = 18059/214626 * 39,990 = 3,364.83
Other variable expenses = 2,970/214626 * 39,990 = 553.38
Utilities = 6840/214626 * 39,990 =1274.46
Printing = 843/214626 * 39,990 =157.07
So,
Net Benefit = 39,990 - (15150+3364.83+553.38+1274.46+157.07) = 19490.26
Hence it should go ahead with the project.
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