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DBA 806 Discussion 5 In Discussion Forum 5, post your response to the following discussion question

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DBA 806 Discussion 5

In Discussion Forum 5, post your response to the following discussion question. Reply with a meaningful response to at least one classmate’s original post by the date indicated in the Course Calendar.

Analyze Application Case 5.2 (pages 257–260): AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a Multichannel World, and answer the following questions.

1. What common challenges are communications companies facing? How can analytics help to assuage these challenges?
2. What types of text analytics and text mining solutions were developed by AMC networks? Can you think of other potential uses of text mining applications in the broadcasting industry?
3. Other than text analytics, what analytics technologies would you have used to solve the AMC challenges? Why?
4. How could natural language processing (NPL) have helped AMC with their business performance challenges?
5. How could sentiment analysis have helped solve AMC’s challenges?