Homework answers / question archive / PowerPoint presentation that consists of a current global event, the event cannot be something that is going on in America, it has to be something that is occurring in another part of the world

PowerPoint presentation that consists of a current global event, the event cannot be something that is going on in America, it has to be something that is occurring in another part of the world

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PowerPoint presentation that consists of a current global event, the event cannot be something that is going on in America, it has to be something that is occurring in another part of the world. I have attached the requirements and a sample draft of a PowerPoint for reference and guidance.

REQUIREMENTS Assignment: Assume you are a Global Marketing Manager assessing a potential global market. Use a current event within that market to fully analyze that global market. 1) Identify global (foreign-market) current business news article 2) Analyze event based on the global marketing environmental factors: Competitive, Technological, Economic, Geographic, Cultural, Political, Legal. 3) Submit PowerPoint presentation (follow example provided) including: ? Speaker’s notes (as if you are presenting to the Board of Directors ? Citations using American Physiological Association (APA) format (TU Library has the guidelines). Article Guidelines: o Current—within 6 past month (can be on-going event) o Relevant—pertains to a global issue/opportunity (be able to explain) o Appropriate business source(s)— refer to recommended sources (Appendix C). Considerations: o Summarize: clear; include strong supporting details such as the who, what, where, when, why or how questions o Evaluate: ALL environmental factors (competitive, technological, economic, geographic, cultural, political, legal) based on key criteria o Analyze: demonstrate critical thinking; what does it mean and so what/why does it matter o Insight: provides personal thoughts, insights, recommendations 1 CURRENT EVENTS EXAMPLE: BREXIT (BRITISH EXIT) 1- 1 Current Events: Brexit Update First, history lesson: ? What is the European Union? • formed in 1957 • establish one currency = euro • promote peace, security and justice without internal borders • economic growth and price stability; highly competitive market economy • respect rich cultural and linguistic diversity ? UK joined in 1973 social, economic and political partnership involving 28 European countries 1- 2 Brexit = British Exit of EU ? Before Brexit vote, migrants (free movement of citizens between borders) attracted by Britain's growing economy (twice the rate of EU) ? In 2013 British PM, David Cameron suggested a vote to Remain or Leave but in 2016 refugee crisis worsened • Cameron assumed Remain vote win • Day after loss, he resigned and Theresa May (conservative) was elected ? In 2017, vote to Exit passed • two years to build an exit strategy effective March 29, 2019 with a 21month transition plan (final break = Spring 2021) ? But then…. 1- 3 Leadership ? Prime Minister May spent 18 months devising exit plan but Parliament rejected each plan (three total) ? On 5/24/19, PM May announced resignation effective 6/7/19 ? New and current leader, Boris Johnson (same party) elected in July 2019 Theresa Mary May, served as Prime Minister of UK and Leader of the Conservative Party (2016-2019) Boris Johnson, current Prime Minister of UK and Leader of the Conservative Party since 2019. Former Foreign Secretary (2016-2019), Mayor of London (2008-2016), and journalist 1- 4 Where are they now? ? January 2020, Brexit bill passed through House of Commons & House of Lords and Parliament approved UK leaves EU ? 2020: transition planning period to define: economic (trade agreements), legal and security cooperation w/EU ? As of 11pm on December 31, 2020, transition period ended; UK left EU Sources: UK Parliament, House of Commons Library, Retrieved from: https://commonslibrary.parliament.uk/research-briefings/cbp-7960/ 1- 5 Environmental Factors Economic Geography/History Political •Trade agreements: UK will trade under WTO rather than EU trade agreement •GDP: 6th largest; slow economic growth ~1.2% •Weak exchange •Balance of Payment: 10th largest export economy; 2019 largest trade deficit since 2010 (down 2.3%); import more than export = not as much revenue coming into the economy •Competition: major global businesses exiting (Airbus moving out) •UK retirees lose EU free healthcare •Proximity: Bordering countries become separate; As island separate from continental Europe; end of free-movement of people into UK; international travel approval •Infrastructure: strong and developed in cities but poor outside (rural areas) •Type of government: constitutional monarchy – requires Queen approval along with Parliament •Two parties: Conservative Party = May & Johnson; Labour Party = Jeremy Corbyn wants a permanent EU custom union •Parliament working with EU on smooth transition Legal •Natural resources include petroleum, natural gas, coal, iron, gold, agricultural products enhance economy making them self sufficient •Population: 66MM -- England growing +.6% (faster than other countries) •History: allies and enemies with other European countries including France, Germany, Russia & US •Legal system: common law (based on legal precedent ; ownership based on prior use) •Laws established by Parliament (Monarch, House of Commons, House of Lords) •Intellectual property laws, competition laws, healthcare, tax, media, dispute laws, trade, etc. ALL will be impacted since not all EU countries follow common law •Complex agreements with non common law countries Cultural •Concerns with education & work agreements abroad •Change in immigration policy •Labor shortage with limited immigration •Highly Individualistic society looking out for "I" not "we" •Lower Power Distance = society believes inequalities amongst people should be minimized Sources: Organization for Economic Cooperation & Development (OECD), Retrieved from: https://data.oecd.org/united-kingdom.htm CIA World Factbook, https://www.cia.gov/library/publications/the-world-factbook/geos/print_uk.html; Hofstede insight, Retrieved from: https://www.hofstede-insights.com/country/the-uk/ 1- 6 Insight/Recommendation ? Major concerns with no comprehensive free-trade deal can be signed to prevent the re-emergence of a hard border in Ireland. ? Given the “truth” after the first vote, time for new vote Anti-Brexit petitioners looking to revoke Article 50; put it to a “re-vote” 1- 7 References (APA) • Barns, Peter, (January 23, 2020), Brexit: What happens now?, Retrieved from: https://www.bbc.com/news/uk-politics46393399 • CIA World Factbook, (n.d.), Current data. Retrieved January 20, 2021, from: https://www.cia.gov/library/publications/theworld-factbook/geos/print_uk.html • Gallado, Cristina, (January 21, 2021), How post-Brexit Britain can stay engaged with Brussels, Politico, Retrieved from: https://www.politico.eu/article/how-post-brexit-britain-can-stay-engaged-with-brussels/ • Hofstede insight (n.d.), Retrieved from: https://www.hofstede-insights.com/country/the-uk/ • Hutton, R., (March 20, 2019), The Roots of Brexit, Retrieved from: https://www.bloomberg.com/quicktake/will-uk-leave-eu • Mueller, B., (May 24, 2019), What Is Brexit? A Simple Guide to Why It Matters and What Happens Next, Retrieved from: https://www.nytimes.com/interactive/2019/world/europe/what-is-brexit.html • Organization for Economic Cooperation & Development (OECD), Retrieved from: https://data.oecd.org/united-kingdom.htm • UK Parliament (n.d.), House of Commons Library, Retrieved January 20, 2021, from: https://commonslibrary.parliament.uk/research-briefings/cbp-7960/ • Whannel, K., Seddon, P., Gillett F., Mackay, H., Therrien, A., Cannon, M., (May 24, 2019), Theresa May sets departure from No 10, Retrieved from: https://www.bbc.com/news/live/uk-politics-48394091 • Wheeler, B., Seddon, P., Morris, R., (May 10, 2019), Brexit: All you need to know about the UK leaving the EU, Retrieved from: https://www.bbc.com/news/uk-politics-32810887 • World Bank (n.d.), Current data. Retrieved January 20, 2021, from https://data.worldbank.org/indicator/SP.POP.TOTL?locations=GB 1- 8