Marketers need to build relationships and satisfy the wants, needs, and demands of their intended and potential customers

Marketers need to build relationships and satisfy the wants, needs, and demands of their intended and potential customers. An organization determines the target audience through the process of market segmentation.

Simulated Business Scenario

Mohamed was recently promoted to the VP of Marketing for Chuck E Cheese. He knows the pandemic has put pressure on the restaurant forcing the organization to restructure. They have decided to move away from their reliance on brick-and-mortar locations and considering the effects of the pandemic and the rise in takeout, Chuck E Cheese is now leveraging delivery services.

The organization has already begun cultivating a shared experience with its target audience through streaming on Twitch. Mohamed needs to report to senior management and has asked you to help develop a robust social media marketing campaign that digs deep into understanding the buying behaviors of their target market(s).

Questions

1. What are the most likely social platform and appropriate target demographics for this Chuck E. Cheese campaign? You must be specific regarding the total number of potential new customers.
2. How would you recommend that Chuck E. Cheese announce this new delivery service on social media?

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2. Articles, Websites, and Videos:
   For marketers, it’s highly beneficial to develop a campaign around a deep understanding of your message, who your target audience is, and the marketing methods your target audience will respond to.
   • Burns, B. (2018). Marketing Methods. Marketing Methods -- Research Starters Business, 1.
   This interactive data profile from the 2019 United States Census gives informative data on demographics. Take a look at the state you live in.
   • United States Census Bureau. (n.d.). United States of America.
   This article explains how marketers can effectively communicate with each generation.
   • Sponaugle, S. (2019). Communicating across generations. Economic Development Journal, 18(1), 16.