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OMB stands for One-Minute Brief

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OMB stands for One-Minute Brief. These are focused, on-topic, brief write-ups – no more than one page in length – communicating your ideas on a specific topic in a clear, concise, and compelling manner. While the OMB got its name because the reader should only have to spend a minute or so reading it, the length restrictions can actually make them quite challenging to ideate and compose. The format restrictions will train you to communicate your thoughts succinctly. Use your page to apply course learnings, provide analysis, and argue your unique insights. The purpose of this format is to practice making powerful persuasions quickly, and in writing. I’m sure most of you have some sort of experience either getting or creating lengthy “executive summaries,” only to have them round-filed after the first three or four paragraphs. Make your argument quicker; make it clear, make it concise, and compel me to consider your view. FORMAT: DO NOT EXCEED 1 PAGE, Calibri 11pt font, 1.15 line spacing, 1” margins. I WILL NOT READ ANYTHING BEYOND THE FIRST PAGE AND WILL GRADE THE ASSIGNMENT ACCORDINGLY and you will lose the points in the assignment rubric related to format. You’ve watched a selection of pitches from various Shark Tank episodes and you’ve participated in the discussion forum. Now that you’ve identified the business building blocks in action, applied them to the investment (either getting one or not getting one), the business valuation (increase or decrease), and read your peers’ insights… YOUR ASSIGNMENT: Compose and submit an OMB in which you apply course material from your week one (1) readings (Chapters 1-3) to ONE of the Shark Tank pitches (, Pooch Selfie, Toybox Labs, or Baby's Badass Burgers). What concepts did you see in action and what were their effects in the negotiation process? Application vs Summary: Content is primarily point of view and application driven - not simply a summary of the reviewed readings and videos This criterion is linked to a Learning Outcome Clear Topic and Concise Delivery: Obvious effort identifying a specific topic and keeping contents focused and concise This criterion is linked to a Learning Outcome Action / Compelling Argument: Writer clearly communicated a call to action for reader and made a compelling argument for said action This criterion is linked to a Learning Outcome Unique Insights: Writer communicated unique point-of-view and insights to assigned topic This criterion is linked to a Learning OutcomeWriting: Number of noticeable writing errors This criterion is linked to a Learning Outcome Formatting: Does not exceed 1 page, Calibri 11pt font, 1.15 line spacing, 1” marginsription of criterion