Homework answers / question archive / BCO324 Cases in Marketing Final ASSESSMENT: Case Study Development Essay: 60% of total course grade Deadline: 10 May 2021 - 14:00 Instructions The document should be 1,500 words maximum and address the following points listed below

BCO324 Cases in Marketing Final ASSESSMENT: Case Study Development Essay: 60% of total course grade Deadline: 10 May 2021 - 14:00 Instructions The document should be 1,500 words maximum and address the following points listed below

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BCO324 Cases in Marketing Final ASSESSMENT: Case Study Development Essay: 60% of total course grade Deadline: 10 May 2021 - 14:00 Instructions The document should be 1,500 words maximum and address the following points listed below. Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation; You must use an existing company trying to solve a specific marketing problem. A marketing problem could be a launching of a new product or service, increase sales with developing the cash flow, keep the customers with the company due to the covid 19, marketing mix approach, digital marketing development, promotion, events, public relation and others. Recommended sources for case studies, https://businesscasestudies.co.uk/ Marketing subjects Branding Competitive Advantage Customer Focus International Marketing Market Research Marketing Mix Marketing Planning Marketing Strategies Place Price Product Product Launch Product Life Cycle Product Portfolio Promotion Segmentation Swot Take examples from the website above for using on your own case study General tips: You must use at least 7 references with the citations in the context Use short paragraphs with many sub headers which will be included the table of contents Use the headers as are bellow Synopsis/Executive Summary 200 words This will be developed as the last step for your assignment. • Outline the purpose of the case study. Write the objective, what is the target of this case study • Describe the field of research. The field is related with the theory and the area which your case is involved. • Outline the issues and findings of the case study without the specific details. Briefly describe them • Identify the theory that will be used State your academic theory for this specific case study Findings 400 words • Identify the problems found in the case by: analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts. searching for the underlying problems identify the problems with the guidance of the theory and the factors that are related to the theory. For example, if you are developing a case study related to marketing mix, take each element and check for any missing parts in your case study Discussion 500 words • Summarise the major problem/s. You connect the findings problems from previous section as a summary showing the priorities and importance of each • Identify alternative solutions to this/these major problem/s. We need to identify more than one solution which will be derived by the proposals of the theory and the practical solutions • Briefly outline each alternative solution and evaluate its advantages and disadvantages We need a critical analysis of each of the solution showing the advantages and disadvantages and the future impact for the organisation Recommendations 400 words • Choose which of the alternative solutions should be adopted. You must choose only one solution with the specific criteria adapting the characteristics of the organization. • Briefly justify your choice explaining how it will solve the major problem/s. Explain which problems will be solved with this solution, might be not solved all the problems • This should be written in a forceful style as this section is intended to be persuasive. • Here integration of theory and coursework is appropriate. References Make sure all references are cited correctly. Structure of Work • • • Clear essay structure where the body of analysis addresses all topics listed below in the question. Use the appropriate concepts, theories, and models to support your statements. Use also facts and figures when necessary. All answers must be supported with relevant academic underpinning. Grading 60% of final mark • • • • Your knowledge and understanding should provide a basis for originality in developing ideas. The application of knowledge and understanding should be directed to problem solving. The ability to make judgments to integrate knowledge and handle a complex case with incomplete data. The ability to communicate your conclusions and the underpinning knowledge of the case. Assignment Purpose • • • • To learn how to distinguish and articulate a critical issue(s) in an organization. Each case study will concentrate on a specific issue critical to the organization you will be working with. To learn how to research this issue, including questioning of participating parties and developing conflicting analytical positions and alternatives. Case studies are meant to be mimetic of real situations. To deepen your knowledge and understanding of course concepts by applying principles you have learned while dealing with issues of newly emerging data. To develop the ability to exercise judgment and discretion as you manipulate the flow of information necessary to producing the best teaching product for potential future readers and users of your case study. REQUIREMENTS The work must be uploaded on the appropriate Turnitin folder created by the course Lecturer on Moodle. The title of the student's submitted file should contain the following information: – Name of this course – Name of the Faculty Member – Student's full Name – Student ID number – Title of this assignment It is necessary to consult research material to successfully complete this assessment. Please note that material consulted must be well referenced. If your answers are not well-reasoned and your sources are not well-cited (Harvard style), plagiarism penalties may apply. Please see EUBS’s recommendations for avoiding plagiarism located in Student Guidelines. Academic honesty is one of the guiding principles of this course and this means that students must acknowledge all their sources through correct citation and by using the Harvard referencing system. Bibliography: You should use the Harvard Referencing System it assesses the following learning outcomes: 1. analyze the principles, theories, concepts and dynamics of marketing; 2. apply these principles and tools in case study analysis; 3. develop planning, research, analytical and problem-solving skills through case studies of real business situation; 4. integrate the concepts &techniques learned through application in the preparation of case study analysis. Rubrics Knowledge & Understanding (20%) Application (30%) Critical Thinking (30%) Exceptional 90100 Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student applies fully relevant knowledge from the topics delivered in class. Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. Communication Student (20%) communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Good 80-89 Fair 70-79 Marginal fail 60-69 Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student applies mostly relevant knowledge from the topics delivered in class. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. Student provides some insights but stays on the surface of the topic. References may not be relevant. Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. Student critically assesses in good ways, drawing conclusions from relevant authors and references. Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.