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Marketing Management – Week 4 Assignment Describing the Product (Just Denim Dressmaker Shop) Describe for your audience what it is that you wish to bring to market

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Marketing Management – Week 4 Assignment

Describing the Product (Just Denim Dressmaker Shop)

Describe for your audience what it is that you wish to bring to market. Describe the product, its functionality, and how it works. It is important to remember that a product is anything that can be offered to a market for use or consumption that will satisfy a need or want in that marketplace. Write a paper addressing your product that includes:

• A detailed description of what your product and how it will work.
• What specific features and benefits your product provides to the intended target market.
• A description of the aesthetics, packaging, labeling, or look, of your product.

Ensure that you have adequately described your product so that by the time your product description is written, the reader understands what you want to bring to market.

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• At least 80% of your paper must be original content/writing.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbook, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Just Denim Dressmaker’s Brand Look Sarah B. Howard Grantham University MKG530: Marketing Management Dr. Bob Goldwasser 4 May 2021 2 Just Denim Dressmaker’s Brand Look A product’s look defines the perception, appearance, attitude, and thought of consumers about the new product (Moon et al., 2015). The image can entice the consumers to increase the brand’s purchase rates and worth in general. A monotonous appearance brings a poor perception hence not much, no purchase, or no brand consideration. A product’s image defines both the physical attributes, psychological and imputed product values. A brand can impact the imputed values through advertising and promotional forums, manipulating the product’s look, improving the buyer’s behavior, and psychological pricing, thus positioning the product. The product look is analogous to brand image, depicting consumers’ mental ideas and beliefs towards a particular brand, signifying what the brand stands for. The implication may mean previous historical facts, advertising, product goals, and events associated with the product. One essential key in product image is to ensure that it attracts the target consumers, and it should not be a mismatch. For instance, an economical image targeting cost-effective consumers is a mismatch because it depicts incompatibility. It is vital to realize what facts the business wants to identify itself with. Product imaging requires appropriate image product positioning, including images, making the product more distinct. Generating A Product Look Using BrandCrowd-Innovativeness BrandCrowd is an online-based image generator that produces various unique image designs and looks. The logo creator offers industry-specific style designs for several products. Creating a product image requires creativity and originality. Originality depicts classical differentiation of different products whereby a product acquires a distinct look making it stand out among many brand products. Imagination displays the product's originality styles in terms of 3 design marketing, improving its purchases (Derda, 2019). Both creativity and originality generate a product's innovativeness—the ability to bring something new into existence. Innovation transforms creative and new ideas into practical applications. The Denim logo depicts originality and innovativeness in terms of its general alignment and appearance; it is unique and has the letter "J" denotation at the center, showing creativity and originality. Figure 1 Logo Offers Copyright Ownership Brand imitation is a huge issue in branding. Brand imitation refers to copying or borrowing a leading brand’s attributes, especially the name, shape, or color, to affect consumers’ behavior. Brand imitation can lead to brand closure or even a poor brand profile, thus diminishing the brand’s 4 value and worth. Just Denim logo observes copyright ownership whereby the logo shows originality and does not show any imitation from any other leading brand. The brand has ensured copyright ownership through BrandCrown generator, improving the brand’s image and profile in general. Offers Support from Designer Experts BrandCrown—the logo generator offers its client’s designers who help them generate the appropriate product images for each product. We find challenges in our day-out adventure into news activities and procedures most of our time. However, BrandCrown offers technical assistance in generating brand logos observing branding rules (Dalgic, 2018). Designer experts ensure that the product's image remains original and direct to attract the target market. This aspect ensures that the brand remains relevant and sells most in the target market. The Just Denim logo shows creativity and expert designer aspects through designer assistance, which range from its color, letter combination, and general outlook for imagery depicting a standard logo. BrandCrowd Accepts Revisions and Change It is common to make a second decision about a product’s image and change or alter it for the better. However, most brand generators do not give room for brand change and revision, limiting the brand’s success story. The modification enables the brand to identify any pending factors of change, including the color, design, or shape; all these aspects target the brand’s image improvement, increasing its success through brand positioning. A brand may choose revision or change when or if it realizes that the brand is not capturing its target market or it has no positive attributes to its consumers. As per the BrandCrowd logo generator, the Just Demin brand can decide to revise and change the logo as per how it affects its buyer’s behaviors. 5 Color Scheme Before choosing logo colors, it is vital to identify the brand voice and competitors and understand color psychology. Colors speak because they have a voice; brand voice includes identifying your target market, values, and what promises the brand is keeping. The other thing is to research what other competitors are using to attract more customers and how your logo can stand out among many. Also, understanding color psychology helps identify what different colors mean and stand for, how other people interpret colors, and what values you want to pull in. Colors show how the brand can sell itself best to its potential customers. Just Denim logo uses light green, blue, and pink colors depicting a cool look. Green represents growth—the brand targets the young generation, blue representing honesty and loyalty, (Dang, 2019) and pink showing universal love. Conclusion In conclusion, a product’s look is a first and lasting impression of customers to a specific brand. It takes a great deal of effort along with creativity to get the look that is appealing to customers to make them want to invest in your product or services. A successful brand will define your business as well the product originality and uniqueness. 6 References Dang, L. (2019). Visual branding: A guide to designing visual identity: Case: Plannr. eu. Dalgic, T., & Unal, S. (Eds.). (2018). Utilizing Consumer Psychology in Business Strategy. IGI Global. Derda, I. (2019). Advertising Content Acquisition through Crowdsourcing Platforms. Case Study. Zarz?dzanie w kulturze, 20(1), 47-62. Moon, H., Park, J., & Kim, S. (2015). The importance of an innovative product design on customer behavior: development and validation of a scale. Journal of Product Innovation Management, 32(2), 224-232