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Your social change blog is due to launch this week

Sociology

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Your social change blog is due to launch this week.

To prepare:

• Finish consolidating your collected information and enter it into your blog. Review content, citations, and presentation to ensure that you are putting your best professional foot forward.

PhD Psychology Assignment Rubric CATEGORY Content (70% of total possible points) Writing (30%of total possible points) EXCELLENT GOOD FAIR POOR SCORE Paper demonstrates an excellent understanding of all of the concepts and key points presented in the text/s and Learning Resources. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas. Paper demonstrates a good understanding of most of the concepts and key points presented in the text/s and Learning Resources. Paper includes moderate detail, evidence from the readings, and discerning ideas. Paper demonstrates a fair understanding of the concepts and key points as presented in the text/s and Learning Resources. Paper may be lacking in detail and specificity and/or may not include sufficient pertinent examples or provide sufficient evidence from the readings. Paper demonstrates poor understanding of the concepts and key points of the text/s and Learning Resources. Paper is missing detail and specificity and/or does not include any pertinent examples or provide sufficient evidence from the readings. (63–70 %) Paper is well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate level writing style. Paper contains multiple, appropriate and exemplary sources expected/required for the assignment. (56–62 %) Paper is mostly consistent with graduate level writing style. Paper may have some small or infrequent organization, scholarly tone, or APA style issues, and/or may contain a few writing and spelling errors, and/or somewhat less than the expected number of or type of sources. (49–55 %) Paper is somewhat below graduate level writing style, with multiple smaller or a few major problems. Paper may be lacking in organization, scholarly tone, APA style, and/or contain many writing and/or spelling errors, or shows moderate reliance on quoting vs. original writing and paraphrasing. Paper may contain inferior resources (number or quality). (0–48 %) Paper is well below graduate level writing style expectations for organization, scholarly tone, APA style, and writing, or relies excessively on quoting. Paper may contain few or no quality resources. (24–26 %) (21–23 %) (0–20 %) (27–30 %) Instructor comments: Total Score (100 possible percent): © 2015 Laureate Education, Inc. points Page 1 of 1 PhD Psychology Discussion Rubric CATEGORY EXCELLENT GOOD FAIR POOR Discussion Posting Content Discussion posting demonstrates an excellent understanding of all of the concepts and key points presented in the text/s and Learning Resources. Posting provides significant detail including multiple relevant examples, evidence from the readings and other scholarly sources, and discerning ideas. Discussion posting demonstrates a good understanding of most of the concepts and key points presented in the text/s and Learning Resources. Posting provides moderate detail (including at least one pertinent example), evidence from the readings and other scholarly sources, and discerning ideas. Discussion posting demonstrates a fair understanding of the concepts and key points as presented in the text/s and Learning Resources. Posting may be lacking or incorrect in some area, or in detail and specificity, and/or may not include sufficient pertinent examples or provide sufficient evidence from the readings. Discussion posting demonstrates poor or no understanding of the concepts and key points of the text/s and Learning Resources. Posting is incorrect and/or shallow and/or does not include any pertinent examples or provide sufficient evidence from the readings. (5–6 points) Student interacts frequently with peers. The feedback postings and responses to questions are excellent and fully contribute to the quality of interaction by offering constructive critique, suggestions, in-depth questions, additional resources, and stimulating thoughts and/or probes. (4–5 points) Student interacts moderately with peers. The feedback postings and responses to questions are good but may not fully contribute to the quality of interaction by offering constructive critique, suggestions, in-depth questions, additional resources, and stimulating thoughts and/or probes. (3–4 points) Student interacts minimally with peers or the feedback postings, and responses to questions only partially contribute to the quality of interaction by offering insufficient constructive critique or suggestions, shallow questions, or providing poor quality additional resources. (0–3 points) Student does not interact with peers (0 points) or the feedback postings and responses to questions do not contribute to the quality of interaction by offering any constructive critique, suggestions, questions, or additional resources. (2 points) Postings are well organized, use scholarly tone, contain original writing and proper paraphrasing, follow APA style, contain very few or no writing and/or spelling errors, and are fully consistent with graduate level writing style. (1.5 points) Postings are mostly consistent with graduate level writing style. Postings may have some small organization, scholarly tone, writing, or APA style issues, and/or may contain a few writing and spelling errors. (1 points) Postings are somewhat below graduate level writing style. Postings may be lacking in organization, scholarly tone, APA style, and/or contain many writing and/or spelling errors, or show moderate reliance on quoting vs. original writing and paraphrasing. (0–.5 points) Postings are well below graduate level writing style expectations for organization, scholarly tone, APA style, and writing, or show heavy reliance on quoting. (1.5 points) (1 points) (0–.5 points) (6 possible points) Peer Feedback and Interaction (2 possible points) Writing (2 possible points) (2 points) Instructor comments: SCORE Total Score (10 possible points per question): © 2015 Laureate Education, Inc. points Page 1 of 1 Social Change Communication Plan Social Change Communication Plan Program Transcript In an age of advanced media and communication technology, people are moving away from answering home phones, reading print newspapers and shopping only in brick and mortar retail outlets. Businesses have to go where customers are, and they are online using social media. Technology can also be used to market social change messages. There are several advantages for using social media to promote social change. Speed, for one, is a major benefit. On demand videos and podcasts offer instantaneous access to advertising versus having to wait for a television ad to air, word of mouth advertising to spread or a mass mailing to be delivered. Interestingly, the meaning of word of mouth advertising has changed over the years, thanks to virtual applications like email and blogging. People can now discuss their opinions online by posting product reviews. Another advantage of using social media is cost. Social media channels, such as blog sites, are often free or low cost compared to expensive print ads. To generate positive public relations, companies can use social media to reach their customers, employees and other influential persons. Businesses are becoming more sophisticated at using social media channels to reach consumers. BMW, for example, created a Facebook page to launch their new 1 Series of compact coops and convertibles. They wanted to assure customers that even though the cars were smaller and less expensive, they would live up to the industry standard of all other BMWs. The company also held a graffiti car contest, hosted on Facebook, where people could submit illustrations of the 1 Series coops decorated however they would like. This contest swept across Facebook and it received more than 9,000 submissions in its first week. More than 2,000 people became fans, or linked to the site. Starbucks started a blog based site that allows customers and employees to interact online. Posts range from rants from employees about company policy to posts from customers on the day's flavors. Starbucks designed the site so that the conversations could not be edited, so both good and bad things are listed about the company. This gave the site credibility in the eyes of the consumer. And therefore, Starbucks could receive more honest feedback. If the company wanted to influence negative feedback, they could implement new changes to alter the criticism. This, of course, cannot be done for every disgruntled employee or unhappy customer. But by paying close attention to the blog, Starbucks stays in sync with its employees and consumers. When Popeye's Chicken wanted to reach out to consumers, they begin to use Twitter and Facebook. They designed a page that has a link to the Popeye's © 2015 Laureate Education, Inc. 1 Social Change Communication Plan website, where consumers can learn about the company, nutrition information, find locations and print out coupons. This use of social media is helping Popeye's build brand awareness, create a community of patrons as well as spur impulse purchases. Customer service is another reason why more and more companies are using social media. By monitoring these sites, companies like Southwest Airlines ensure a good customer experience. They employ a team to receive feedback to conversations on numerous social media sites in order to respond to their customers quickly. An example of a missed customer service opportunity is the blissful ignorance UHaul showed after an unhappy customer posted comments on Twitter. He complained online about his experience with the company. And within a few days, it had snowballed into hundreds of posts from consumers, all about the same type of negative experience. The original complainant tried several times to contact U-Haul directly and did eventually exchange emails with the CEO, but he ultimately chose to use another company. Companies of all sizes can benefit from the use of social media tools. If used and maintained properly, the possibilities are limitless. © 2015 Laureate Education, Inc. 2 PhD Psychology Assignment Rubric: Final Assignment Social Blog Posting CATEGORY Content (70% of total possible points) Writing (30%of total possible points) EXCELLENT GOOD Blog posting demonstrates an excellent understanding of all of the concepts and key points presented in the text/s and Learning Resources. Blog posting provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas. Blog posting demonstrates a good understanding of most of the concepts and key points presented in the text/s and Learning Resources. Blog posting includes moderate detail, evidence from the readings, and discerning ideas. Blog posting demonstrates a fair understanding of the concepts and key points as presented in the text/s and Learning Resources. Blog posting may be lacking in detail and specificity and/or may not include sufficient pertinent examples or provide sufficient evidence from the readings. Blog posting demonstrates poor understanding of the concepts and key points of the text/s and Learning Resources. Blog posting is missing detail and specificity and/or does not include any pertinent examples or provide sufficient evidence from the readings. (63–70 %) Blog posting is well organized, uses scholarly tone, follows APA style (when appropriate), uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate level writing style. Blog posting contains multiple, appropriate and exemplary sources expected/required for the assignment. (56–62 %) Blog posting is mostly consistent with graduate level writing style. Blog posting may have some small or infrequent organization, scholarly tone, or APA style issues, and/or may contain a few writing and spelling errors, and/or somewhat less than the expected number of or type of sources. (49–55 %) Blog posting is somewhat below graduate level writing style, with multiple smaller or a few major problems. Blog posting may be lacking in organization, scholarly tone, APA style, and/or contain many writing and/or spelling errors, or shows moderate reliance on quoting vs. original writing and paraphrasing. Blog posting may contain inferior resources (number or quality). (0–48 %) Blog posting is well below graduate level writing style expectations for organization, scholarly tone, APA style, and writing, or relies excessively on quoting. Blog posting may contain few or no quality resources. (24–26 %) (21–23 %) (0–20 %) (27–30 %) Instructor comments: FAIR POOR SCORE Total Score (100 possible percent): © 2015 Laureate Education, Inc.