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For this assignment, select five objects from your home that have graphic design elements on them

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For this assignment, select five objects from your home that have graphic design elements on them. For example, you could select five food products, five consumer product packages, or five articles of clothing with different branding on them. Take a photograph of the five objects, and answer the following questions. Please write in complete sentences.

  1. Insert the photograph of the five objects.
  2. How is the graphic design similar on the five objects?
  3. How is the graphic design different on the five objects?
  4. Select the object with your favorite design, and answer the following questions:
    1. What draws your eye to this object?
    2. What symbols are used on the object? If symbols are not used, you can state that “No symbols are used.”
    3. What do you believe this object’s brand is trying to convey?
  5. Select the object with your least favorite design, and answer the following questions.
    1. What do you like least about the design?
    2. Do you think a change in the typeface or layout would improve the design? If so, what would you change in the design to make it more visually appealing to you?

Your response must be at least two pages in length. APA Style will not be required for this assignment.UNIT VII STUDY GUIDE Graphic Design Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to: 2. Explain the characteristics of two-dimensional works of art. 2.1 Describe the characteristics of graphic design. 3. Examine two-dimensional works of art using the application of media, techniques, and processes. 3.1 Analyze graphic design used on objects found around your home. Course/Unit Learning Outcomes 2.1 3.1 Learning Activity Unit Lesson Chapter 10 Video: A Conversation with Debbie Millman: Conversations with Giants (Segment 1) Unit VII Scholarly Activity Unit Lesson Chapter 10 Unit VII Scholarly Activity Required Unit Resources Chapter 10: Graphic Design In order to access the following resource, click the link below. Epsilon. (Producer). (2018, August 31). A conversation with Debbie Millman: Conversations with giants (Segment 1 of 8) [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=https://fod.infobase.com/PortalPl aylists.aspx?wID=273866&xtid=150891 The transcript for this video can be found by clicking on “Transcript” in the gray bar at the top of the video in the Films on Demand database. Unit Lesson In this unit, we will focus on graphic design. As the book mentions, graphic design is different than other twodimensional artwork that we have studied so far because graphic design limits and even sways the viewer’s interpretation of the work because it is trying to convey a clear and easy-to-understand message to the viewer. Imagine you are at the grocery store in the cereal aisle deciding on which box of cereal you want to buy. There are boxes upon boxes, but you finally decide to get Kellogg’s Corn Flakes. Within the Corn Flakes, there are four different brands of Corn Flakes. Which one do you choose? The logo, copy, and images on one box might sway you to buy one brand of corn flakes over another. One brand might stress affordability while another might stress organic ingredients. One might look sleeker while another looks old fashioned. Graphic designers take all of this in consideration when designing the packaging for cereal as well as other products. For this unit’s homework assignment, you are to locate five objects in your home with a graphic design on them to compare them to one another. Your five objects can be five baseball cards, pens, or food items for example. For this unit lesson example, we are going to look at five tea bags. ART 1301, Art Appreciation I 1 UNIT x STUDY GUIDE Title First, let’s looks at the similarities and differences in the tea bags. How are all the bags similar? For starters, the bags are square in shape, open at the top, and have color in their design. They also prominently display the company’s logo on the top and name of the tea below. This helps you to easily identify the brand and the type of tea you will be drinking. Now, let’s look at the tea bag differences. The Pukka, Tazo, and Trader’s Joe’s use what is considered flat design as the elements on the bag are pure colors and do not have dimension. You can see this in the wave on the bottom of the Tazo bag that is a flat purple shape. In contrast, the Twining’s and Traditional Medicinals bags use gradients and shadow to create depth. You can see the depth especially in the flowers on the Traditional Medicinals bag and the lemon and ginger. The pictures also help the consumer understand what is inside, especially for the Twining’s package. You can just look at the picture and know to grab that package for lemon and ginger rather than reading the text. What other packages can you think of where you see an image of the flavor on the outside as well? Candy lollipops or frozen popsicles are a couple of examples. The Twining’s and Traditional Medicinals bags also use more colors than the other bags with four colors each. The other bags use three colors in their designs. The Traditional Medicinals and Trader Joe’s bags are similar in that they use the different shades of the same color in their designs. Traditional Medicinals uses shades of blue and Trader Joe’s employs shades of brown. Pukka uses a bright orange background; whereas, Trader Joe’s uses a darker brown cooler. This may be because Trader Joe’s packaging is for their Well Rested Herbal Tea. The darker colors may have been used to evoke a sense of calm. The Pukka contains tea that is three ginger flavor, and, on the package, you can read a description of the tea, which provokes warmth. The orange color with brown lines might also be used to evoke a sense of warmth and spice. The Twining’s packaging is yellow to go along with its lemon flavoring. It is interesting that both the Twining’s and Traditional Medicinals’s logos are in circular shapes with light tan backgrounds and black borders. Trader’s Joe’s logo is also in a shape; whereas, the Pukka and Tazo logos are not. Their logos are just placed on the solid background color of the packaging. Moving on to the typography used on the packages, how are the fonts similar and different? The Pukka and Tazo bags use what is considered cleaner design. If you look as their logos, they use sans serif font. Sans serif fonts are those without the flags on them. Sans serif fonts are considered modern and cleaner by designers since they do not have the extra flags on each letter. Twining’s uses what could be a fancier font. This is probably because Twining’s is an older company founded in 1706 in London (“History of Twinings”, n.d.). Pukka was founded in 2001 in Bristol, United Kingdom (“The Pukka Beginnings”, n.d.). Tazo was founded in 1994 in Portland, Oregon (“Tazo Tea History and Varieties”, n.d.), Traditional Medicinals in 1974 in California (Traditional Medicinals, n.d.) and Trader Joes in 1958 in Pasadena, California (Trader Joes, n.d.). The history and age of the company is something to keep in mind with the design of the packaging. For example, Tazo was acquired by Starbucks in 1999 (New York Times, 1999). The Tazo bags used to look more unique, but now have a more simplified corporate look that fits in with the Starbucks brand. Tazo was sold to another company in 2017, but its packaging still has remnants of the Starbucks branding (Meyer, 2017). The following table is a further breakdown of the graphic design used in each of the tea bags. ART 1301, Art Appreciation I 2 Table 1 Examples of Tea Bags If you go to Pukka tea’s website, you will find that Pukka’s company mission is about using plants to create a more conscious life (“The Pukka Beginnings”, n.d.). That might be why the packaging has an airy feeling with all the blank space. The lettering is also lowercase which gives the package a more informal feel. Also, on their website, it explains that Pukka comes from a Hindi word meaning authentic and genuine. The dark brown frame maybe emulating mehndi design. Mehndi design is the art of applying henna to the body to create geometric or intricate line designs (“What is Mehndi?”, n.d.). The swirls on the first K may be in place to give more of a natural feel, like a tree with branches or may also be emulating mehndi design as well. UNIT x STUDY GUIDE Title In contrast to Pukka, Twining’s has been around for 300 years (“History of Twinings”, n.d.). You can see through Twining’s packaging the company is trying to convey its age and experience in the tea industry. The logo we see is the same as the original logo. Also, hints of gold are used in the background of the logo to convey elegance. The text “Of London” as well as the date and location are below the logo to further establish the age of the brand. Also, unlike the Pukka bag, instead of the exact weight, only “1 tea bag” is listed. This shows that they are an established brand so they do not have to be precise. ART 1301, Art Appreciation I 3 Next is the Tazo packaging. Since Tazo was purchased by Starbucks in 1999, we can see how the font, layout, and colors on the tea bag are like what is found on the side of this Starbucks’ cup (New York Times, 1999). Notice how both use vertical text with bold. Both also use white backgrounds with one highlighting color and black font. You can also see how the wave on the tea bag and lady on the cup are done in a similar geometric style. UNIT x STUDY GUIDE Title Like Pukka, Traditional Medicinals’s company motto promotes sustainability, ingredient purity, and social and environmental activism. That might be why there are flowers on the packaging. The cup with the stars might symbolize ingredient purity. The company stresses that the tea is organic by having it listed below the logo and having the USDA Organic certification in the lower right corner. Notice how this company’s packaging is much busier than the others, and they may be presenting all the text and information to develop credibility with the consumer. On the top, they even list that it is tamper evident-moisture proof. The other packages might also be tamper evident and moisture proof but do not mention it on the package. On the bottom, it also mentions it is an herbal supplement. The other tea brands do not stress that they are a supplement. This claim helps the company stress that maybe their tea provides health benefits. ART 1301, Art Appreciation I 4 Last, we have Trader Joe’s tea. Their mission is to provide the best food and beverage that has value and the information needed to make the correct buying decision. You can see that their logo is the lightest color and what pops out first on the packaging. The light color along with the fact that the logo’s font is thicker and has serifs, so it stands out from the thinner text below. This might be because they first want you to know this is their tea followed second by the kind of tea. They also might have thought that elaborate packaging is not needed since it is a part of a larger collection of products within their store and they would rather have the consumer understand what they are buying. They also might want to project affordability by using simple design. UNIT x STUDY GUIDE Title As you see through these examples, often the company’s mission is projected through the package and logo design. When you work on your assignment for this unit, you might want to research the company’s mission as that might help you give you better understanding as to what the company is trying to convey through their graphic design to their consumer. References Getlein, M. (2020). Living with art (12th ed.). New York, NY: McGraw-Hill Education. History of Twinings. (n.d.). Retrieved from https://www.twinings.co.uk/about-twinings/history-of-twinings. Meyer, Z. (2017, November 3). Starbucks sells Tazo tea brand to Unilever, focuses on Teavana instead. Retrieved from https://www.usatoday.com/story/money/2017/11/02/starbucks-sells-tazo-tea-branduniveler-focuses-teavana-instead/826529001/ New York Times. (1999). Company news; Starbucks acquires Tazo, a tea retailer in Oregon. Retrieved from https://www.nytimes.com/1999/01/13/business/company-news-starbucks-acquires-tazo-a-tea-retailerin-oregon.html Tazo Tea History and Varieties. (n.d.). Retrieved from http://www.teainfusion.com/brands/tazo-tea.html The Pukka Beginnings. (n.d.). Retrieved from https://www.pukkaherbs.com/your-wellbeing/stories/pukka/thepukka-beginnings/ Trader Joes. (n.d.).Our Story. Retrieved from https://www.traderjoes.com/our-story Traditional Medicinals. (n.d.). Our Story. Retrieved from https://www.traditionalmedicinals.com/our-story/ What is Mehndi? (n.d.). Retrieved from https://ssbea.mercer.edu/patelr/mehndi.htm ART 1301, Art Appreciation I 5

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