Homework answers / question archive / DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP Final Project OVERVIEW   To successfully meet the requirements of this assignment, you are required to select an area of professional interest as it relates to marketing or entrepreneurship and complete a synthesis of relevant literature that has been published in the last five years

DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP Final Project OVERVIEW   To successfully meet the requirements of this assignment, you are required to select an area of professional interest as it relates to marketing or entrepreneurship and complete a synthesis of relevant literature that has been published in the last five years

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DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP

Final Project

OVERVIEW

To successfully meet the requirements of this assignment, you are required to select an area of professional interest as it relates to marketing or entrepreneurship and complete a synthesis of relevant literature that has been published in the last five years. The focus of this project is to create a personal expertise within a narrow topic through narrative analysis and learn how to succinctly share this range and depth of information with interested stakeholders, while also applying it to business and industry.

GENERAL PLAN

The final paper will be between 25 and 30 pages (6250 to 9000 words) in length and will contain 25 to 30 academic references, in addition to at least 5 industry publication references (to be included in the final section; see below). This will ensure that you relate advanced academic research to applicable situations that have been discussed in industry news or popular press articles.

Using this requirement as a foundation for your project, your report should include the following, along with any supporting information:

 

1. Introduction: You are required to present a basic overview of the topic as seen through an industry lens. While no references are needed for this section, you are to explain the concept you are investigating as though the reader may not be aware of the topic, what it covers, or most importantly, why a deeper understanding of the subject is needed and how this deeper knowledge would be useful to the reader and industry in general. [500 to 600 words; 2 pages]

 

2. Literature Understanding

 

1. 1. Article Collection: You are required to overview the process that was used to identify and collect relevant literature associated with your topic. Specific emphasis should be placed on how you determined the appropriate search terms, how these terms changed as you continued through the process, and how you selected the articles for analysis. Of importance is clearly identifying how you moved beyond personal opinions of appropriate search terms and how you selected the most relevant articles (instead of just selecting the first articles found). Refer to the terminology search record template to help guide your data collection process. [500 to 600 words; 2 pages]

 

 

1. 2. Literature Analysis: You are required to analyze each of your identified articles using a rigorous methodology to understand the range and scope of content within each article. Within the report, you will need to explain the article analysis template you selected and how it allowed you to analyze the required areas of emphasis. These areas of emphasis include the following aspects of each article: paragraph summary of the article, key literature presented, methodology used, key results, potential application to industry, and a review of important models or illustrations. [250 to 300 words; 1 page]

 

3. Trends: You are required to present the five or so sub-topics identified in your research. Content should focus on presenting a detailed understanding of what we know about each topic, what the collected literature tells us about these sub-topics, and the key results or findings that explain each topic. This section should be detailed and provide doctoral-level insights into each topic, which means specific details, information, statistics, and findings should be prevalent in each topic discussion. Remember, you are now the expert and this level of expertise should be demonstrated throughout the section with a DBA level of insight. [3750 to 6000 words; 15 to 20 pages]

 

4. Application: You are required to synthesize the collected information; in other words, how do your findings relate to what you know about business or industry, and how can this information now be applied. This section requires you to clearly identify what stands out as unique and important, apply it to current industry topics or trends, and explain how this additional information can help industry be more effective in what they are doing. Be specific and detailed, as this is the most important component here. This section is where the industry references will need to be included to demonstrate what industry is currently talking about how it compares to the findings of your research. [1250 to 1500 words; 5 pages]