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DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP Briefing Note 3 As a doctoral-level student, you are expected to identify and locate appropriate information for summarizing in this assignment

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DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP

Briefing Note 3

As a doctoral-level student, you are expected to identify and locate appropriate information for summarizing in this assignment. You will need to conduct independent student research and identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research. These articles need to be peer reviewed (i.e., academic journals) and represent advanced understanding of consumer research and how marketers now have greater insights into their customers than ever before. These articles can be from any discipline or area of business, but they must directly discuss advanced understanding of consumer research and how marketers now have greater insights into their customers than ever before.

When preparing this assignment, ensure that your paper is double-spaced with 1-inch margins. Your paper should include a cover page, page numbers, and for each section of required content, an appropriate heading. (If there are six components, include six section headings.) A separate reference page should be included with all references formatted following APA style. The cover page, appendices, and references do not count towards the final paper length.

Refer to the complete Briefing Note guidelines listed in Module 1. [MO 3.1, MO 3.3]