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Homework answers / question archive / Questions Find two ads of any kind, including magazine, newspaper, or online ads; company websites; or print advertisements in your local community

Questions Find two ads of any kind, including magazine, newspaper, or online ads; company websites; or print advertisements in your local community

Business

Questions

  1. Find two ads of any kind, including magazine, newspaper, or online ads; company websites; or print advertisements in your local community. Answer the following questions about the techniques used in each ad.

Reflection Question

Advertisement #1

Advertisement #2

Where did you locate this advertisement? Add a link, screenshot, or picture of each ad to this document. 

  

 

What is the ad for? What techniques does it use to grab the attention of its audience? Why do you think it uses these techniques? 

  

 

Can you tell how the product advertised is positioned? Is placement, pricing, or customer service being used to set the product(s) advertised apart from others?

  

 

What market segment or audience is the ad targeting? What makes you think so?

  

 

Is price information included in this advertisement? If so, what does this information suggest about the company's pricing strategy?

  

 

Do you think this ad is successful? Why or why not?

  

 

 

 


 

  1. Select one of the case studies listed below and develop a quick sketch of an advertisement. Consider the client, product, and location described and put together some ideas for how the business in the case study can advertise their products or services in an effective way. Your goal is to connect the demographic information in the case study to the strategy you use to design your advertisement. Outline the images, price information, and text you would include in your advertisement. Describe the audience you are targeting, and when and how your audience will experience your advertisement. You are welcome to make a mockup of your advertisement if you'd like.

Case Study #1: Big Bounce Rental has obtained a new projection system for customers to rent. The projection system will allow viewers to watch videos outdoors or indoors at dusk or with dim lighting, and the quality of the videos is the same as videos viewed in complete darkness. A competitor's projector only shows videos well in the dark. Big Bounce Rental is in Lubbock, TX, which is right on the western edge of the central time zone. Their competitor's system, which is Big Bounce's former system, rents for $350 a day, including an inflatable or roll-up screen and projector.

Case Study #2: Jose recently purchased a food truck that will feature what he calls "portable versions of Grandma's cooking." He plans on serving seasonal items that rotate based on what is available from local farmers. His summer menu, for example, includes bacon, lettuce, and tomato sandwiches and homemade potato salad in a cup. His menu in the fall will include green bean casserole and a fried chicken sandwich. Jose's business is in Nashville, TN. He hopes to setup his food truck near corporate buildings, where employees often grab lunch from a food truck instead of driving to get lunch. His competition includes a taco truck, a lemonade and ribs truck, and a salad and fresh wraps truck. His business is called "Home Grown."

Case Study #3: Talia has a tutoring business but is struggling to get clients, despite the low math and reading scores at the elementary and middle schools in her county. There are six elementary schools and two middle schools in her district. She offers to meet students after school in their homes or in shared, public places, like the library. Her fee is $25/hour and she has no overhead costs, except for transportation to the tutoring location. Tutors in the surrounding counties charge $40/hour but the population is larger and people in those communities have higher incomes. Her data shows that her pupils' test scores and grades in school increase substantially after working with her.

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REQUIRED:  

 

Problem 1. Find two ads of any kind, including magazine, newspaper, or online ads; company websites; or print advertisements in your local community.

 

Reflection Question

Advertisement #1

Advertisement #2
Where did you locate this advertisement? Add a link, screenshot, or picture of each ad to this document.  https://allaboutbanig.wordpress.com/2013/02/12/banig-its-wondrous-applications/ https://www.tripzilla.com/tpb-philippine-souvenirs/97270
What is the ad for? What techniques does it use to grab the attention of its audience? Why do you think it uses these techniques? It is often used for sleeping. Because creativity is at the heart of banig creation, it opens up endless possibilities for passion and the arts. A true traditional gem that our country must cherish for the rest of its existence.By informing them of the advantages of utilizing banig. As an exporter, you need to be able to communicate effectively.
It's better if you can communicate in the buyer's language. Consumer sales marketing is best done in the local language, and packaging might be in multiple languages.
Can you tell how the product advertised is positioned? Is placement, pricing, or customer service being used to set the product(s) advertised apart from others? By providing a loyal client with an exclusive preview, customer service is being used to set the product(s) marketed. Your loyal clients are an important component of how to market your product since they are more likely to not only buy it but also tell their friends about it. Placement is used to market the product.
Importers run these promotions, which are aimed at merchants and occur during special seasons or when a new product is launched. A booklet will be quite valuable in promoting yourself to possible business partners. 
What market segment or audience is the ad targeting? What makes you think so? The Demographic Sementation technique is utilized. One method is to directly ask your customers. This may take some time, but receiving information directly from customers can assist ensure accuracy. Consumers are segmented based on their behavior patterns when they connect with a brand. As the name implies, this type of segmentation looks into a consumer's behavioral traits, such as their understanding of, attitude toward, use of, likes/dislikes of, or response to a product, service, promotion, or brand. 
Is price information included in this advertisement? If so, what does this information suggest about the company's pricing strategy? Pricing strategies are the various ways used by organizations to determine how much their goods and services should cost.  Market infrastructure is considered an internal element that directly impacts mango prices, whereas prices of other fruits are considered an external factor that indirectly affects mango prices.
Do you think this ad is successful? Why or why not? A successful advertisement can benefit a business since it can tell new customers about the availability and benefits of the company's products and services.  In today's corporate world, going online is a must. Your website could, to some part, address these concerns upfront, especially as trust and reputation are big challenges for DC exporters. 

 

Problem 2. Case Study #2: Jose recently purchased a food truck that will feature what he calls "portable versions of Grandma's cooking." He plans on serving seasonal items that rotate based on what is available from local farmers. His summer menu, for example, includes bacon, lettuce, and tomato sandwiches and homemade potato salad in a cup. His menu in the fall will include green bean casserole and a fried chicken sandwich. Jose's business is in Nashville, TN. He hopes to setup his food truck near corporate buildings, where employees often grab lunch from a food truck instead of driving to get lunch. His competition includes a taco truck, a lemonade and ribs truck, and a salad and fresh wraps truck. His business is called "Home Grown."

 

Creating a semblance of your normal client is the first step in determining your target demographic. This entails determining their preferences, purchasing patterns, and the distinctive selling elements that entice them. Participate in festivals and activities.
Food festivals are your bread and butter as a food truck owner. Attending as many festivals as possible, not only food festivals, is a good idea. Food trucks have a great opportunity to flourish during music events.
Keep an eye out for any upcoming events in your region and inquire about becoming a food vendor. In the end, this is what will bring you the most loyal customers since people will remember your meals and seek you out.

Step-by-step explanation

REQUIRED:  

 

Problem 1. Find two ads of any kind, including magazine, newspaper, or online ads; company websites; or print advertisements in your local community.

 

Reflection Question

Advertisement #1

Advertisement #2
Where did you locate this advertisement? Add a link, screenshot, or picture of each ad to this document.  https://allaboutbanig.wordpress.com/2013/02/12/banig-its-wondrous-applications/ https://www.tripzilla.com/tpb-philippine-souvenirs/97270
What is the ad for? What techniques does it use to grab the attention of its audience? Why do you think it uses these techniques? It is often used for sleeping. Because creativity is at the heart of banig creation, it opens up endless possibilities for passion and the arts. A true traditional gem that our country must cherish for the rest of its existence.By informing them of the advantages of utilizing banig. As an exporter, you need to be able to communicate effectively.
It's better if you can communicate in the buyer's language. Consumer sales marketing is best done in the local language, and packaging might be in multiple languages.
Can you tell how the product advertised is positioned? Is placement, pricing, or customer service being used to set the product(s) advertised apart from others? By providing a loyal client with an exclusive preview, customer service is being used to set the product(s) marketed. Your loyal clients are an important component of how to market your product since they are more likely to not only buy it but also tell their friends about it. A private, in-person or virtual pre-launch party, an online tour, preview, or demo can all be used to accomplish this. Placement is used to market the product.
Importers run these promotions, which are aimed at merchants and occur during special seasons or when a new product is launched. A booklet will be quite valuable in promoting yourself to possible business partners. This brochure can be included in your trade partner's trade catalogue, which they send out to their customers on a regular basis. It's critical to give the importer or supermarket buyer the correct information. You can also include a series of photographs, corporate visions/news, or intriguing stories from your country or region in addition to the product papers.
What market segment or audience is the ad targeting? What makes you think so? The Demographic Sementation technique is utilized. One method is to directly ask your customers. This may take some time, but receiving information directly from customers can assist ensure accuracy. If you go this route, make sure to ask in a respectful manner and provide enough response alternatives for customers to provide accurate results. Consumers are segmented based on their behavior patterns when they connect with a brand. As the name implies, this type of segmentation looks into a consumer's behavioral traits, such as their understanding of, attitude toward, use of, likes/dislikes of, or response to a product, service, promotion, or brand. One of the most important factors in a consumer's food decision is the product's healthiness.
Is price information included in this advertisement? If so, what does this information suggest about the company's pricing strategy? Pricing strategies are the various ways used by organizations to determine how much their goods and services should cost. Companies analyze current product demand, cost of products sold, consumer behavior, and market conditions when determining the best pricing strategy. Market infrastructure is considered an internal element that directly impacts mango prices, whereas prices of other fruits are considered an external factor that indirectly affects mango prices, which are mostly influenced by consumers' attitudes regarding transactions in current market conditions.
Do you think this ad is successful? Why or why not? A successful advertisement can benefit a business since it can tell new customers about the availability and benefits of the company's products and services. This may result in an increase in the number of clients who frequent the establishment. In today's corporate world, going online is a must. Your website could, to some part, address these concerns upfront, especially as trust and reputation are big challenges for DC exporters. A website that displays a well-presented mango range, the manufacturing process, the cooling chain, and competitive pricing.
advantages

 

Problem 2. Case Study #2: Jose recently purchased a food truck that will feature what he calls "portable versions of Grandma's cooking." He plans on serving seasonal items that rotate based on what is available from local farmers. His summer menu, for example, includes bacon, lettuce, and tomato sandwiches and homemade potato salad in a cup. His menu in the fall will include green bean casserole and a fried chicken sandwich. Jose's business is in Nashville, TN. He hopes to setup his food truck near corporate buildings, where employees often grab lunch from a food truck instead of driving to get lunch. His competition includes a taco truck, a lemonade and ribs truck, and a salad and fresh wraps truck. His business is called "Home Grown."

 

Creating a semblance of your normal client is the first step in determining your target demographic. This entails determining their preferences, purchasing patterns, and the distinctive selling elements that entice them. Participate in festivals and activities.
Food festivals are your bread and butter as a food truck owner. Attending as many festivals as possible, not only food festivals, is a good idea. Food trucks have a great opportunity to flourish during music events.
Keep an eye out for any upcoming events in your region and inquire about becoming a food vendor. In the end, this is what will bring you the most loyal customers since people will remember your meals and seek you out.

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