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The Marketing Manager in Mercedes I

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The Marketing Manager in Mercedes I. The work is to be 8 pages with three to five sources, with in-text citations and a reference page. Most specifically important will be the way our sales team will handle the price of the product and distribution. The product and its aspects such as differentiation and the promotional mix that will be employed will, in the end, support these (Ayal & Zif 2009).

As compared to the UK Ukraine is an emerging market characterized by a few rich individuals with the majority being poor. This means that the purchasing power of the population is low and with higher prices, they are not likely to purchase a product (Michman & Mazze 2006). Price is, therefore, a very important part of our marketing mix, and depending on how we price: we will be likely to maximize our profits or not. With welcoming prices, a strong relationship is also likely to be built with the customers, which will ensure our long presence in the market (Krafft 2007). In addition, fair or good pricing has the impact of making the company avoid serious financial consequences such as low profits if we price too low and fewer sales in the event the pricing is too high.

For our company, pricing is as well important since we are making an international marketing decision as this has the impact of helping our company generate cash and ensure we survive as well (Roy & Henry 2005). Price gives prospective clients varied perception given that some may view high prices to mean quality as others view such prices as expensive and unaffordable.

This is necessitated by the fact that it is quite difficult setting prices for international markets as decisions as to product, price, and distribution for international markets are special to each country. The firm should first determine how suitable it is to invest in Ukraine as opposed to expanding the same operations in the local market.

After analyzing what the market demands, the firm will develop or differentiate the product in such a manner that they are specific to the demands of the target market. Mercedes is a global brand and that would even be reason enough to venture into the Ukrainian Market.