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The case studies generally follow a typical structure, which means that they have a beginning, middle and end

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The case studies generally follow a typical structure, which means that they have a beginning, middle and end. Consider it a "before and after" snapshot of a client's business – with citations, references, and academic background theory, and research data. Business case studies are often developed by the marketing team and delivered to the sales team and publish to the website or well-known blog platforms. Furthermore, sales department can use the case study to arrange a meeting with prospective clients. Elements of a case study

• Executive Summary

o Problem Statement

o Recommendation

o Supporting Arguments and Evidence

o Conclusion

• Introduction

o Introductory sentence

o Problem statement

o Details about the problem (stick to details that relate to your recommendation)

? Who is the most important decision-makers? Stakeholders?

? What are the most important issues?

? Why is this problem occurring? What are the root causes? Underlying factors?

? When does this decision need to be made by? What is the decision timeline? Due date?

o Outline or road map of the remainder of the report

• Analysis

o An examination of the problem

o Apply course concepts or theories to the problem to provide insight into causes and effects

o Conclude with a summary of what your analysis has revealed

• Alternatives and Decision Criteria

o Presenting all viable, mutually exclusive solutions to the problem.

o Outlining the criteria that will be systematically applied to determine the best solution to the problem

• Recommendations and Implementation Plan

o Detailed explanation of what your recommendation entails. What is it that will be done? What specific steps will be involved? What equipment or expertise will be needed?

o Explanation of your implementation plan, including:

? Who will be responsible for what part of the implementation plan?

? When will the different parts of the recommendation be implemented? Short-, medium-, and long-term implementation plan?

? What will the cost be of these required actions?

? What will the impact of this recommendation be on other parts of the organization?

? What could go wrong, and what contingency plans are in place?

• Conclusion

o Summary sentence that explains what we have learned from the report

o One or two impactful and memorable statements to conclude your report (what is the most important thing that the organization should take away from the report?)

• References Citing Source

 

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